the best native advertising examples of 2020
the best native advertising examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content.

The native advertising campaigns featured in this article are the best promotional pieces of 2020.

Each week, we handpick extraordinary content campaigns. These are then featured in This Week in Native Ads (if you’re not a subscriber, sign up here), which automatically gets you considered for the best ads of 2020.

Submit your own work for consideration for 2020, here.

We’ve been highlighting the best native ads for a number of years – so, if you want to draw on inspiration from the best work from previous years, you can do so here: 2019, 2018, 2017, 2016, and 2015.

Also visit Intel by Nudge, a free platform, which has all of the world’s branded content organized in one place. Simply search for whatever brand’s content you’d like to see, and off you go.

Summary of the best ads of 2020


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Use your tax smarts

branded content by ishares on wsj

iShares partners with WSJ to de-mystify the benefits of ETFs, as narrated by Sasheer Zamata. Simple, easy, accessible. You only tune in if you want to learn more.

Category: Finance
Featured in:
This Week in Native Ads 1/9

A shoemaker’s exploration of craft – part 2

branded content by Autograph Collection Hotels on The New Yorker

Autograph Collection Hotels tells the story of a guest’s experience through Mickey Ashmore, founder of handcrafted leather shoe company Sabah. A bit cheesy midway but gets back on track. Nice mention of Yaletown Gin.

Category: Hospitality
Featured in: This Week in Native Ads 1/9

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Solve it

Branded content by J.P. Morgan Asset Management

J.P. Morgan Asset Management on CNBC with a content series called “Solve It”, where they cover investment topics that range from bonds to yield, retirement to public vs. private markets, and beyond.

Category: Finance
Featured in: This Week in Native Ads 1/17

We want someone to believe in

branded content by Netflix

Netflix on The Atlantic with a piece that pushes off of their latest show series, called Messiah. In this article they ask ‘if a Messiah-like figure appeared today, would you follow him?’. An intriguing, thought-provoking, and well-executed article, which ends up putting the onus back on you, the reader, stating that when charismatic leaders rise to power, it says more about us than it does about them.

Category: Entertainment
Featured in: This Week in Native Ads 1/17

50 is the new 35: Looking back at Adidas’s most important sneaker collaboration

Branded content by Adidas

Adidas on Highsnobiety celebrates the 50th anniversary of their second most popular shoe, and their most important sneaker collaboration, by sharing its long and convoluted history. An excellent piece of content that really shows how much Adidas’s brand has shaped pop-culture as we’ve come to know it. Can someone get their hands on the pair from the ’70s? Asking for a friend…

Category: Retail
Featured in: This Week in Native Ads 1/17