the best native advertising examples of 2020
the best native advertising examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content.

The native advertising campaigns featured in this article are the best promotional pieces of 2020.

Each week, we handpick extraordinary content campaigns. These are then featured in This Week in Native Ads (if you’re not a subscriber, sign up here), which automatically gets you considered for the best ads of 2020.

Submit your own work for consideration for 2020, here.

We’ve been highlighting the best native ads for a number of years – so, if you want to draw on inspiration from the best work from previous years, you can do so here: 2019, 2018, 2017, 2016, and 2015.

Also visit Intel by Nudge, a free platform, which has all of the world’s branded content organized in one place. Simply search for whatever brand’s content you’d like to see, and off you go.

Summary of the best ads of 2020

 

Q1

Use your tax smarts

branded content by ishares on wsj

iShares partners with WSJ to de-mystify the benefits of ETFs, as narrated by Sasheer Zamata. Simple, easy, accessible. You only tune in if you want to learn more.

Category: Finance
Featured in:
This Week in Native Ads 1/9

A shoemaker’s exploration of craft – part 2

branded content by Autograph Collection Hotels on The New Yorker

Autograph Collection Hotels tells the story of a guest’s experience through Mickey Ashmore, founder of handcrafted leather shoe company Sabah. A bit cheesy midway but gets back on track. Nice mention of Yaletown Gin.

Category: Hospitality
Featured in: This Week in Native Ads 1/9

Solve it

Branded content by J.P. Morgan Asset Management

J.P. Morgan Asset Management on CNBC with a content series called “Solve It”, where they cover investment topics that range from bonds to yield, retirement to public vs. private markets, and beyond.

Category: Finance
Featured in: This Week in Native Ads 1/17

We want someone to believe in

branded content by Netflix

Netflix on The Atlantic with a piece that pushes off of their latest show series, called Messiah. In this article they ask ‘if a Messiah-like figure appeared today, would you follow him?’. An intriguing, thought-provoking, and well-executed article, which ends up putting the onus back on you, the reader, stating that when charismatic leaders rise to power, it says more about us than it does about them.

Category: Entertainment
Featured in: This Week in Native Ads 1/17

50 is the new 35: Looking back at Adidas’s most important sneaker collaboration

Branded content by Adidas

Adidas on Highsnobiety celebrates the 50th anniversary of their second most popular shoe, and their most important sneaker collaboration, by sharing its long and convoluted history. An excellent piece of content that really shows how much Adidas’s brand has shaped pop-culture as we’ve come to know it. Can someone get their hands on the pair from the ’70s? Asking for a friend…

Category: Retail
Featured in:
This Week in Native Ads 1/17

Epic wildlife encounters

South Africa-nationalgeographic.com-branded-native-content-9675

Bringing the vivid colors of South Africa with these community contributed photos on NatGeo.

Category: Travel
Featured in:
This Week in Native Ads 1/24

How New York city speakeasies changed American culture forever

jameson-partners.vice.com-branded-native-content-975

Jameson dives into How the New York City Speakeasies changed American Culture in this partnership with Vice.

Category: Alcohol
Featured in: This Week in Native Ads 1/24

How do we live without clean drinking water?

branded content by Watergen on WSJ

Watergen on WSJ with an eye-opening and highly educational piece, ’How Do We Live Without Clean Drinking Water?’

Category: Technology
Featured in: This Week in Native Ads 2/7

Future and 1800 Tequila Release Documentary on the Making of 1800 Seconds Vol. 2

Branded content by Future and 1800 Tequila on Pitchfork

Future + 1800 on Pitchfork released a documentary on the Making of 1800 Seconds. It’s good.

Category: Entertainment/Alcohol
Featured in:
This Week in Native Ads 2/7

7 Spots to Strike Explorer’s Gold

Filson-atlasobscura.com-branded-native-content-4437

Filson on Atlas Obscura: ‘7 Spots to Strike Explorer’s Gold’. In this piece, you follow the footsteps of 100,000 prospectors to Klondike Gold Rush spots in the Yukon. Who hasn’t dreamed of stumbling across a big pot of gold!

Category: Retail
Featured in:
This Week in Native Ads 2/14

We Set This Couple A Valentine’s Day Challenge To Find Out How Well They *Really* Know Each Other

Pandora-bustle.com-branded-native-content-3824

Pandora on Bustle: ‘We set this couple a Valentine’s Day challenge to find out how well they *really* know each other’. A fun and interactive piece, which finishes with some gift ideas from Pandora – a nice tie in.

Category: Jewellery
Featured in:
This Week in Native Ads 2/14

“Slow Burn” and the Art of Scandal

Epix-The2520New2520Yorker-branded-native-content-9034

Epix on The New Yorker with “Slow Burn” and the Art of Scandal. A piece pushing off of Epix’s new docuseries, exploring the experience of living through Watergate, helps contextualize our current moment. Eagle eyed readers may pick out the New Yorker recommendation unit at the bottom – which only recommends branded content. Genius distribution ha.

Category: Entertainment
Featured in: This Week in Native Ads 2/28

Going Greece: Why This Epic Destination Should Be Your Next Vacation

Conde Nast Traveler demonstrates why it is Conde Nast Traveler with this piece on Greece. Simple to the point.

Category: Travel
Featured in: This Week in Native Ads 3/6

A Photo Diary of Berlin with Gucci’s Tennis 1977 Sneaker

Highsnobiety’s partnership with Gucci is great, the one exception, their ad server is serving ads for the competition. An easy fix.

Category: Fashion
Featured in: This Week in Native Ads 3/6

It’s 2020. Why Are We Still Working in Offices?

HP on VICE, ‘It’s 2020. Why Are We Still Working in Offices?’ – a piece that was clearly created before the pandemic, but still rings true. At the moment of writing, we are the case study.

Category: Electronics
Featured in: This Week in Native Ads 3/27

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