I’ve long been a submitter of company car proposals to Slack or Twitter. Most companies opt for a rental agreement or a fleet of Audis/Fords etc but why not get something fun? There’s been a few submissions from me over… Continue reading
Content is the heart and soul of how brands communicate, yet great content doesn’t create itself. We share an ode to content and what it takes to create it. It all starts with an idea. The story is told through real work from the archives. Continue reading
Apple Tracking AdUnironically Apple releases an ad de-mystifying App Tracking Transparency. Continue reading
Inflation EditionEveryone's talking about it, what does it mean for your industry? Continue reading
Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the… Continue reading
What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search… Continue reading
I had just bought 1/1000th of a first edition Ian Fleming book, Goldfinger. Now what? Can I go read it? It turns out it is stored in a secure east coast facility, held on my and 999 others behalf by… Continue reading
A brief thanks to Gustaf, who I collaborate with on the newsletter, this is his last for a while. ?One big thingA story this week was on how advertising was down YOY, notably February (should be) the last ‘normal’ month… Continue reading
After a week hiatus, we’re back, with a juicy line up of stories. We’ve also started sharing more of our commentary on our website, over here.One big thingThese Google Slides digging into… Continue reading
Formula 1 is the yachting of motorsports, that is it is showy, speedy and intellectual. Many have been introduced or brought back to it through Drive to Survive on Netflix. As I was. Simply it is… Continue reading
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