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Category: Commentary

Commentary; our thought leadership, newsletter notes and long form pieces.

End of 2021

Edition #350 14 business days left in the year, what the new year holds. One big thing If you take off between Christmas & New Years, there’s only 14 days left in 2021! What sort of things are you thinking about for the new year? If anything, I’m planning ahead on a few breaks, to keep me fresh. Sorting through the stories the last few months, it’s clear Web3 is going to continue to dominate conversations, with regulatory risk… Continue reading

Ben Young
Ben Young
December 3, 2021

Why Web3

Edition #349 Why are marketers flocking to Web3? Hint: there are now more of us than before. We have a one, maybe two content advisory slots available for the next quarter. If you’d like some help, do ping me. Next week we’re partnering with the Content Writing Jobs newsletter, a great place to post jobs but also if you’re looking for a new gig. One big thing Why are marketers flocking to Web3? And tokens? It’s what… Continue reading

Ben Young
Ben Young
November 23, 2021

Sharing some of my Company Car Proposals

I’ve long been a submitter of company car proposals to Slack or Twitter. Most companies opt for a rental agreement or a fleet of Audis/Fords etc but why not get something fun? There’s been a few submissions from me over the years (and yet we still have no company car) however here they are. These may not all be as micro-mobility friendly but there are some options there 🙂 Ariel Nomad I mean, these things look epic. Convenient to get in… Continue reading

Ben Young
Ben Young
September 7, 2021

Presenting, an ode to content

Content is the heart and soul of how brands communicate, yet great content doesn’t create itself. We share an ode to content and what it takes to create it. It all starts with an idea. The story is told through real work from the archives. Continue reading

Ben Young
Ben Young
August 13, 2021

Can collaboration in content collapse already?

Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the work gone to waste. Effective collaboration helps solve this. The problem is data-driven collaboration is missing from all processes. At the moment, data is largely not involved in the collaboration process. At best some data or insight is shared in… Continue reading

Ben Young
Ben Young
March 26, 2021

Does Google even need us?

What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search results. SparkToro estimates that in 2021 2/3 of searches do not go further than the search results page. When you consider things like GPT3, an AI that can create copy to fulfill… Continue reading

Ben Young
Ben Young
March 26, 2021

NFTs and Content

I had just bought 1/1000th of a first edition Ian Fleming book, Goldfinger. Now what? Can I go read it? It turns out it is stored in a secure east coast facility, held on my and 999 others behalf by Rally Road. Rally Road launched in 2017 when three friends got together to find a way to democratize the ownership of collectibles. However, this isn’t an NFT but it’s a nice lead into it. You see, the book exists, the… Continue reading

Ben Young
Ben Young
March 26, 2021

Newsletter #320 – Are we in decline?

A brief thanks to Gustaf, who I collaborate with on the newsletter, this is his last for a while. ?One big thingA story this week was on how advertising was down YOY, notably February (should be) the last ‘normal’ month before the covid declines. My underlying feeling though is, is that the right thing to be watching right now? Well yes, it is factually correct. But is watching advertising spend the best way to understand what is happening with advertising… Continue reading

Ben Young
Ben Young
March 26, 2021