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Category: Commentary

Commentary; our thought leadership, newsletter notes and long form pieces.

One trillion

Edition #453 The ad market is going to reach one trillion faster than expected, LOADS of deals & Artifact lives on at Yahoo. In a shock announcement to the market Oracle appears to be breaking up with Moat. If we roll back the clock, at the time it was a good acquisition, with the market going, hey if we get the CMOs attention, they help dictate digital transformation which drives cloud & tech spend. So if we buy… Continue reading

Ben Young
Ben Young
June 13, 2024

Video comeback

Edition #452 Is video making a comeback? Meme account acquisitions and lots of attention updates. Email is a bit late today, it’s been a busy week and hosting the Attention event kept me from putting the finishing touches! Thanks to all who came along, a good group of folk. It’s such early innings in the attention space, it’s neat to see what everyone is building and how they’re learning. Including us. X announced they are going to do a… Continue reading

Ben Young
Ben Young
June 7, 2024

Group chats

Edition #451 On how group chats have been a big plus in our digital social lives, the open internet is growing and branded condos? I liked this Twitter post on how good group chats are and how to run them. At this stage we’re all in a few, and I just liked the summary, as it highlighted the exact things the best group chats do. Including having sub-rooms or chats for specific topics, or the one or two folks… Continue reading

Ben Young
Ben Young
May 30, 2024

Disappearing content

Edition #450 How can search get better when old content disappears, NewsCorp & OpenAI partner, and unlicensed music. As thunder rolls overhead here in NY, I’m reviewing the stories this week. And the research on how much content disappears over time stands out, 38% of content from 2013 is no longer online. What that means is, every Google Search, is searching off an ever-changing index. And I think we know that, but we tend to think about how new… Continue reading

Ben Young
Ben Young
May 24, 2024

Google zero

Edition #449 When the Google tap finally turns off, growing brands authentically and a shout out. The solid theme in new stories this week are OpenAI, and Google and what it means for publishers. The joke is, expect everyone to launch or acquire their own Wordle, to help bring in the daily visitors. I’m not sure what to add (or what could really be added) other than the best way through change is straight through it. But I don’t… Continue reading

Ben Young
Ben Young
May 17, 2024

Hand wringing

Edition #447 On adtech twitter getting their knickers in a twist, Spotify and TIkTok?! And the battle for attention. Another super interesting week for developments, the marketplace feels very active, with lots happening. Musicly way back, became TikTok, and now with UMG and TikTok at odds, Spotify is launching TikTok-like clips. Last year it was rumored that they were going to launch something like this, but is there even a thought of they could chip away at TikTok’s share. Continue reading

Ben Young
Ben Young
May 3, 2024

Dead internet

Edition #446 Whopper of a week on news, third party cookies, TikTok, and the return of the dead internet theory. A massive week for news, still digesting but we’ll get into it. If you haven’t played with Llama3 at all, you should, it’s pretty good (on par with the others) and fast. I’d say Meta is in the AI race. Not that they weren’t, but this is good, and open source. You can play with it over at Meta.ai… Continue reading

Ben Young
Ben Young
April 26, 2024

Comments

Edition #445 Is Airchat the hot new thing? Collectively we all broke ground on new advertising highs and comments as a media channel. A topic I’ve had on my list to talk about is trust environments, places where data can be stored safely, or exchanged. It works, when there is a LOT of data and both parties want to work together, but keep their respective value. But outside that? It seems too fragmented for most other situations though. Look at… Continue reading

Ben Young
Ben Young
April 19, 2024

Zero cost

Edition #444 Is Robinhood’s Sherwood News all about zero cost acquisition? CitiGroup appoints a Chief Marketing & Content Officer, and Uber adopts TikTok style content. Big week of stories ahead, first up I discuss Robinhood’s foray into brand publishing. Robinhood’s Sherwood News launched this week, and it seems to be about finance culture in general. They even had launch advertisers! See campaign of the week. They said they want to staff up to 40 folks by end of year. Continue reading

Ben Young
Ben Young
April 12, 2024

Yahoo Creators

Edition #443 Yahoo gets into the creator game with a savvy proposition, happy hours and programmatic finds new data. I got a text this week, it was from Wayne Blodwell. Hey, do you think folks would want to come to an Attention Happy Hour? An event for those interested in the attention space. Why not? If you’d like to join in New York, 25th of April. Leave your details. Location TBD. First one is informal, if demand will… Continue reading

Ben Young
Ben Young
April 5, 2024