Category: CommentaryA collection of thought pieces by Nudge’s leadership team, as well as in-depth interviews with industry experts.
Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the…
What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search…
I had just bought 1/1000th of a first edition Ian Fleming book, Goldfinger. Now what? Can I go read it? It turns out it is stored in a secure east coast facility, held on my and 999 others behalf by…
Formula 1 is the yachting of motorsports, that is it is showy, speedy and intellectual. Many have been introduced or brought back to it through Drive to Survive on Netflix. As I was. Simply it is…
The role technology is playing in our lives is ever more present and top of mind. This piece explores optimism around technology, how the bad stuff is wired into us, economic freedom and how do we keep it in check.
We’re in the middle of a newsletter renaissance, with many writers opting to use paid newsletters as a means to go independent. Most recently, newsletters are associated with marketing, for internal or external purposes. But where did they come from?…
This piece highlights the economics of attention across consumer media. This is curious for a few reasons, understanding what we as consumers get for free and what that’s worth, what consumers are willing to pay for content, the potential for…
Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the…
We hear a lot about bot fraud and fake traffic. There are astounding numbers and when the money is being paid for a brand budget but being lost to these bad actors, you can be sure there’s no significant business…
I recently wrote a piece on how context in premium environments impact how we respond to content, where we learned that contextual advertising leads to increases in attention, which in turn, impacts brand recall (amongst other things). In…
Join us every Friday for the latest content, advertsing and industry insights.