All of our content on content marketing analytics, measurement, metrics, data and ROI.
This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. …
In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement…
Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving. A few use cases for scroll analytics There are a number of reasons…
Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social…
I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having…
Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. But for many marketers they’re stuck in quagmire trying to figure…
In the early days of the internet, we visited homepages, clicked around, and left. We didn’t even have tabs, smartphones, or social sharing. It was in this context Google acquired Urchin to form Google Analytics. That was the old way.
As marketers, we create content to add value for our existing and potential customers. The aim of this content is to build brand loyalty, educate on products and services, or tell stories from a unique perspective. We hope that the…
I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of…
Nudge was the first in the industry to specialize in this particular use case: When content turns into advertising, it’s held to a higher standard. Agency Roots, Pinnacle to Nudge’s Success Nudge is a product born out of New Zealand…
Join us every Friday for the latest content, advertsing and industry insights.
