

Why Attention is important
If someone walks in to a shop and leaves straight away, were they a customer? The analogy we like to give is, in a shoe store, the more time you spend with an attendant, the more likely you are to buy something. And that’s how you should think about your content measurement, it takes time and consumption to deliver value. Measure attention rather than ‘time on page’ Time on page, which looks at the time gaps between link… Continue reading