Content Marketing Metrics
Content Marketing Metrics

Measuring content is hard, because often there isn’t an arbitrary answer. Content marketing is art & science AND business. This post dives in to metrics.

What types of metrics should you use?

  • People, how many real people are consuming your content. 
  • Attention, seeing how much attention people pay to your content. 
  • Bounce, whether people are engaging with your content or not.
  • Avg Scroll, the average scroll on each piece of content.
  • Social engagement, seeing how many shares your content creates. 
  • Conversion rate, the rate at which people take action after consuming your content.
  • Time of day, seeing what time of day is best for your audience to engage.

Explore more in our content marketing glossary and our guide to content marketing analytics.

Most content metrics can be grouped in to a few categories.

  • Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completion
  • Feedback; engagement, social shares, earned impressions, virality
  • Insights; time of day, day of week, audience insights, emoji usage, sentiment.