An overview of terms often used in Content Marketing.
Audience, describes the group of people whom follow or engage with your content.
Creative, the actual idea or piece of content.
Content, a digital asset that represents a communication from a brand.
Content marketing, content created to educate, entertain or inform a brands potential and existing customers.
Content strategy, the plan or orchestration of content marketing activities.
Data driven, using data in the decision making process.
Distribution, describes how the content is distributed to readers. Paid distribution often refers to paid advertising.
Social, using social platforms to build your audience.