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Each week in our newsletter we share the latest info we find.
If you’re doing content marketing, and wanting to audit its performance or find a way to drive performance, analytics might be what you’re looking for. Imagine a platform built for the art & science of content? That’s Nudge.
This post collates all the stats for the year mentioned in our newsletter.
- 30% of consumers believe that paid content is higher quality than free content, while 10% say free content is higher quality.
- Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025. And that organic search will drop by 50% by 2028.
- [On creator content] An average lift of 5 points in brand familiarity, 9 points in brand affinity, 6 points in brand consideration, and 7 points in purchase intent was observed across campaigns and verticals.
- 86% of consumers say they’re open to paying for content produced by brands.
- 63% of respondents said they would be open to paying for TV, video, and film content produced by brands.
- 53% said they would consider paying for live event content.
- 43% of consumers trust brand content more when it’s created by professional journalists, and 42% trust it more when it clearly discloses who it’s funded and created by.
- Shorter headlines get more pick ups.
- LinkedIn sessions grew 12% with record engagement.
- 41% of audio ads generated positive brand recall compared to 38% for video ads.
- Stacker shares what brand stories are getting picked up in the last month.
- Long form posts on X are now at 3b views per day and rising.
- 71% of senior business technology decision makers are disappointed with B2B marketing content.
- Research commissioned by TikTok found creative elementsthat feel native to the platform generate longer watch time: featuring real people (+9%), remixing a TikTok trend (+14%) and crafting a creative story (+16%).
- Time taken to capture 80% of ad impact, 2s for ad recall and 2.5s for awareness. -TikTok
- There are now 3.1m different podcasts for consumers to choose from.
- [Dentsus Global CMO report] 38% Of CMOs say they have already invested in ‘branded content’ as an entertainment marketing tactic. 37% have invested in TV Programming, 34% in Influencer partnerships, 33% in Publishing, and 32% in Entertainment Platforms, and IP.
- Linkedin users shared 41% more content on the network than they did in the same period in 2021.
- 36% of content marketers are using generative AI.
- News is the second most popular type of social media video in the UK.
- More than 2b watch YouTube shorts monthly.
- 61% of fans enjoy seeing brands sponsoring/creating content for their fandoms.
- There is high trust in content made by generative AI.
- Harry Stebbings sharing the power of a good TikTok, 88,300 site visits and 12,800 newsletter subscribers.
- ^ Another on TikTok driving DTC sales.
- LinkedIn’s latest B2B Marketing Benchmark Report, CMOs (n=376) say #martech and data mastery is 2nd most valuable skill for their role today.
- There are now 100m podcast listeners on Spotify. Consumption has grown more than 1,400%.
- MorningBrew has used SwapStack to drive over 100,000 subscribers.
- Creators can earn between $500 and $1,000 for 1 million views on instagram.
- TikTok Creators can earn $700 per 500,000 videos using their custom filters.
- 52% of B2B companies earmark 0–15% of their budget for content marketing from the Statista Content Marketing Trend study.
- 79% of marketers expect marketing goals to increase this year.
- Only 30% of marketers use original research in content marketing strategies.
- The majority of Americans (55%) say they trust news from podcasts as much as the news they get from other sources.
- Brand recall and enjoyability are the top two key attributed that determine the success of brand campaigns.
- Nearly 90% of US marketers said AI or machine learning technology saves their company time and money, while 82% said the content it generates is as good as—if not better than—human-generated content.
- 52% are considering moving their budget away from paid advertising efforts to owned and earned content creation, while 30% are already doing so.
- There is a direct correlation between the amount of content produced by a brand and the ROI. Around a third (34%) of teams that produce more than 20 pieces of content a month report a significant increase in ROI, compared to only 5% who are producing five or fewer pieces of content.
- Digital video viewing to top traditional tv in US this year.
- A strong content-lead in increased engagement by 62%.
- #1 challenge for content marketers is linking content creation to business outcomes.
These posts may also be helpful:
- How Nudge helps marketers
- Content Marketing Insights, collates our data from all prior years.
- Branded Content Stats 2023
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