Ben Young
Ben Young
September 13, 2023

Each week in our newsletter we share the latest info we find.

This post collates those for the year.

  • Linkedin users shared 41% more content on the network than they did in the same period in 2021.
  • 36% of content marketers are using generative AI.
  • News is the second most popular type of social media video in the UK.
  • More than 2b watch YouTube shorts monthly.
  • 61% of fans enjoy seeing brands sponsoring/creating content for their fandoms.
  • There is high trust in content made by generative AI.
  • Harry Stebbings sharing the power of a good TikTok, 88,300 site visits and 12,800 newsletter subscribers.
  • ^ Another on TikTok driving DTC sales.
  • LinkedIn’s latest B2B Marketing Benchmark Report, CMOs (n=376) say #martech and data mastery is 2nd most valuable skill for their role today.
  • There are now 100m podcast listeners on Spotify. Consumption has grown more than 1,400%.
  • MorningBrew has used SwapStack to drive over 100,000 subscribers.
  • Creators can earn between $500 and $1,000 for 1 million views on instagram.
  • TikTok Creators can earn $700 per 500,000 videos using their custom filters.
  • 52% of B2B companies earmark 0–15% of their budget for content marketing from the Statista Content Marketing Trend study.
  • 79% of marketers expect marketing goals to increase this year.
  • Only 30% of marketers use original research in content marketing strategies.
  • The majority of Americans (55%) say they trust news from podcasts as much as the news they get from other sources.
  • Brand recall and enjoyability are the top two key attributed that determine the success of brand campaigns.
  • Nearly 90% of US marketers said AI or machine learning technology saves their company time and money, while 82% said the content it generates is as good as—if not better than—human-generated content.
  • 52% are considering moving their budget away from paid advertising efforts to owned and earned content creation, while 30% are already doing so.
  • There is a direct correlation between the amount of content produced by a brand and the ROI. Around a third (34%) of teams that produce more than 20 pieces of content a month report a significant increase in ROI, compared to only 5% who are producing five or fewer pieces of content.
  • Digital video viewing to top traditional tv in US this year.
  • A strong content-lead in increased engagement by 62%.
  • #1 challenge for content marketers is linking content creation to business outcomes.

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