Best Branded Content & Native Advertising Examples of 2023

We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015.

What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work.

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Great example of consumer goods brand living and bringing their brand to life.

Category: Food & Beverage, DTC

Featured in: Newsletter #388: 2023 Begins

BuzzFeed with Walmart.

9 Exclusive Walmart essential you need to try. It’s been a while since we shared a BuzzFeed piece, simple, to the point and drives what Walmart wants, more people considering (and buying) from Walmart.com.

Category: Retail, eCommerce

Featured in: Newsletter #389 – Youtube Strategy

DHL with National Geographic

The race to save big cats. On how DHL helped get big cats from Eastern Europe. Brand storytelling bringing a real customer story to life.

Category: eCommerce, Logistics

Featured in: Newsletter #390 – Newsletter Subs

Verizon with Semafor

Turning their text message interview format into a piece of branded content. This is where branded content, that is created from formats or concepts that have already.

Category: Internet, Mobile/Telco

Featured in: Newsletter #391 – Sherman Act