Ben Young
Ben Young
March 13, 2023

We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 20212020, 2019, 2018, 2017, 2016, and 2015.

What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work.


Get Spam by Oatly.

Great example of consumer goods brand living and bringing their brand to life.

Category: Food & Beverage, DTC

Featured in: Newsletter #388: 2023 Begins



BuzzFeed with Walmart.

9 Exclusive Walmart essential you need to try. It’s been a while since we shared a BuzzFeed piece, simple, to the point and drives what Walmart wants, more people considering (and buying) from

Category: Retail, eCommerce

Featured in: Newsletter #389 – Youtube Strategy


DHL with National Geographic

The race to save big cats. On how DHL helped get big cats from Eastern Europe. Brand storytelling bringing a real customer story to life.

Category: eCommerce, Logistics

Featured in: Newsletter #390 – Newsletter Subs


Verizon with Semafor

Turning their text message interview format into a piece of branded content. This is where branded content, that is created from formats or concepts that have already.

Category: Internet, Mobile/Telco

Featured in: Newsletter #391 – Sherman Act


PointsBet with CNBC

Super Bowl LVII culminates an NFL season marked by a surge in live betting. Leading with insights that folks expect from CNBC.

Category: Sports Betting

Featured in: Newsletter #392 – Austerity Measures


General Motors + Netflix partnership

General Motors Super Bowl Ad with Netflix brand integration. Hinting at the future of branded content on Netflix.

Category: Auto, Entertainment

Featured in: Newsletter #393 – No ChatGPT


Moncler with Highsnobiety

These two partnered for Monclers fashion week event. Just smart positioning to the right audience and extending a IRL event to digital.

Category: Fashion

Featured in: Newsletter #394 – Spot-tok?


Ikea with Buzzfeed

Ikea with BuzzFeed sponsored content. IKEA’s Viral Donut Lamp Is Finally Available to Buy — Along with 6 Other VARMBLIXT Collection Favorites.

Category: Home, Furniture

Featured in: Newsletter #395 – AI Cubed