We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015.
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Great example of consumer goods brand living and bringing their brand to life.
Category: Food & Beverage, DTC
Featured in: Newsletter #388: 2023 Begins
BuzzFeed with Walmart.
9 Exclusive Walmart essential you need to try. It’s been a while since we shared a BuzzFeed piece, simple, to the point and drives what Walmart wants, more people considering (and buying) from Walmart.com.
Category: Retail, eCommerce
Featured in: Newsletter #389 – Youtube Strategy
DHL with National Geographic
The race to save big cats. On how DHL helped get big cats from Eastern Europe. Brand storytelling bringing a real customer story to life.
Category: eCommerce, Logistics
Featured in: Newsletter #390 – Newsletter Subs
Verizon with Semafor
Turning their text message interview format into a piece of branded content. This is where branded content, that is created from formats or concepts that have already.
Category: Internet, Mobile/Telco
Featured in: Newsletter #391 – Sherman Act
PointsBet with CNBC
Super Bowl LVII culminates an NFL season marked by a surge in live betting. Leading with insights that folks expect from CNBC.
Category: Sports Betting
Featured in: Newsletter #392 – Austerity Measures
General Motors + Netflix partnership
General Motors Super Bowl Ad with Netflix brand integration. Hinting at the future of branded content on Netflix.
Category: Auto, Entertainment
Featured in: Newsletter #393 – No ChatGPT
These two partnered for Monclers fashion week event. Just smart positioning to the right audience and extending a IRL event to digital.
Featured in: Newsletter #394 – Spot-tok?
Ikea with Buzzfeed
Ikea with BuzzFeed sponsored content. IKEA’s Viral Donut Lamp Is Finally Available to Buy — Along with 6 Other VARMBLIXT Collection Favorites.
Category: Home, Furniture
Featured in: Newsletter #395 – AI Cubed