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About Nudge

Measurement and intelligence for content-first brands

Born out of a New Zealand digital agency, unsatisfied with existing Content Marketing measurement solutions, Nudge is now the standard in content measurement and intelligence. The team, led by Founder/CEO Ben Young, moved to New York in 2013 to introduce the platform to the global market. Nudge now drives value and scale through the content process for 1,200+ brands and 940+ publishers.


Improve efficiency

As marketers

We believe that in the realm of advertising, content provides the best value exchange between brands, consumers, & publishers.

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As technologists

We believe technology should make your marketing superhuman; and we've built a tool to get you there. Nudge drives value and scale through the content process.

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As humans

We believe in a free and open internet.             

We built the tool we needed. Thoughtful in design. Time saving. Innovative.


Our team of hackers and marketers with backgrounds in media, brand and agency, bring a global perspective to everything we do.

Ben Young


Izac Hancock

VP of Partnerships

Gustaf Stenlund

VP of Growth

Customer Support

With service backgrounds in the team, we provide world class customer support that you typically donโ€™t expect from a technology company.

We believe in the human touch.

Our firsts

Nudge was the first to specialize in this particular use case, when content turns in to advertising its held to a higher standard.

  • First to connect brands and publishers through a real-time dashboard of their content.
  • First to launch Content Attribution for Native, October 2015.
  • First to launch industry benchmarks, March 2015.
  • First to launch Content Bot, January 2017.
  • First to use AI to power insights, May 2017.
  • First to unify social and open web video in one dashboard, July 2017.

Community Leadership

  • 180+ editions of This Week in Native Ads, read over 130K times.
  • Hosts of #NativeAdTalks, held in New York and London - join the next one.
  • Best Native Ads of 2018, 2017, 2016, 2015
  • Open benchmarks, February 2018.
  • Nominated for Native Marketer of the Year, November 2017

Key Stats





57 million

Attention Minutes measured




Most valuable brands measured


of the world's 50 top publishers measured

52 million

Bots blocked

In the press

Product releases


Nudge is an analytics platform, that offers unparalleled visibility in the attention of people engaging. Combining advertising, content, heat map and site analytics into one simple and easy to use dashboard. No configuration required.


Join us every Friday for the latest content, advertising and industry insights.