What is Branded Content Marketing?
It is an amalgamation of branded content & content marketing, speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising. …
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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Apple Tracking Ad
Apple Tracking AdUnironically Apple releases an ad de-mystifying App Tracking Transparency.
Twitter Analytics for Content Marketers
Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links? Nudge gives content marketers a more in-depth view of content performance. Here’s the extra…
Inflation Edition
Inflation EditionEveryone's talking about it, what does it mean for your industry?
Content Marketing KPIs
You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce. Earned impressions, the amount of traffic generated from…
B2B Content Marketing Metrics
This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. …
Content Marketing Measurement Framework
In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement…
Content Marketing ROI Statistics
A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing…
What is Content Analytics?
Content analytics has risen in popularity as the amount of content created by brands has soared. Traditionally you would think of consumer brands but the rise of the digital economy and social media has meant that B2B has just as…
The Origin of Content is King
The man synonymous with the term ‘content is king’ – Sumner Redstone passed away in 2020. Sumner spent his lifetime expanding the Boston based theatre company National Amusements his father started in to tv and movies. Today known…
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