BlogBridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Edition #418 Dupe brand launches for lead gen, Swapstack acquired & b2b marketers are disappointed. This week I had a note in Why is this interesting? On Interactive TV, I’ve been enjoying the Bear Grylls experience, where he takes you along on one of his treks and you get to pick what he does at key junctures. Super fun. Prime Video also will soon have ads in the default plan, with Prime Video being… Continue reading
Edition #417 Will X really make the jump to subscriptions for all users? Platformer three years on & Byline secures first partnership. This weeks handbook is for enterprise content marketers, but what sets them apart from regular content marketers? Big company, big problems, more complexity. But they compete in the same market. Or do they? Like the others, simple, practical things to do to help drive performance. Musk shared that he would like to charge all… Continue reading
Edition #416 It’s never been easier to make $50,000, content studios & programmatic. Hunter Walk dives into the spicy topic of the creator business, super good, worth a read. It has some great quotable quotes but also speaks to the reality of it. Do give it some time. “I am not saying it’s easy. I’m not saying it’s fair. I’m not saying it’s without tradeoffs. I’m not saying everyone will (or deserves to) succeed. But it has… Continue reading
Each week in our newsletter we share the latest info we find. This post collates those for the year. Linkedin users shared 41% more content on the network than they did in the same period in 2021. 36% of content marketers are using generative AI. News is the second most popular type of social media video in the UK. More than 2b watch YouTube shorts monthly. 61% of fans enjoy seeing brands sponsoring/creating content… Continue reading
Each year since 2015 we have posted examples of the best branded content & native advertising executions. Within these are some of the best content hubs. What makes a content hub good? It represents the brand well, speaks to the customer effectively and has good content. Good content defined by content, that serves the customer and the brands objectives. So it’s a win/win. This is a hard balance to juggle. Let us know which you liked the best 👇… Continue reading
Each week in our newsletter we share the latest info we find. This post collates those for the year. Linkedin users shared 41% more content on the network than they did in the same period in 2021. 61% of fans enjoy seeing brands sponsoring/creating content for their fandoms. There is high trust in content made by generative AI. LinkedIn’s latest B2B Marketing Benchmark Report, CMOs (n=376) say #martech and data mastery is 2nd most valuable… Continue reading
We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work. Get Spam by Oatly. Great example of consumer goods brand living and bringing their… Continue reading
Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page. This makes these the top content marketing examples that we have found. See 2022 here. SalesForce Plus An innovative example of content marketing, SalesForce launched their own streaming channel! SalesForce Plus. And they work with partners to co-create the content. CloudFlare also… Continue reading
Edition #415 Post Labor Day quiet, facial expressions and watch duration on YouTube – and TikTok movie watching. Post Labor Day, yeah this is a quieter week for stories. But hey, we’re all catching up! We dropped the next handbook, this one for publishers doing content partnerships. It’s a bit bigger than the others, but so is the operation, it’s not easy doing high quality content at scale! YouTube’s A/B testing for thumbnails looks like it will… Continue reading
Edition #414 We used to hear about agencies all the time, but no more? Threads partnerships & MrBeast tweets. One of the first agency parties I went to had a snow machine, in summer! It was the last hurrah I guess before the 08 crash. And even then agency folks reminisced of the prior glory days. I share that because it feels like we don’t hear about agencies anymore. It used to be we heard about them… Continue reading