One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered…
Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues…
Next week I’m hosting some drinks for smart folks in the sports media industry. LMK if you’d like to join us. Informal, small group. I shared my top books of 2019, what were yours? One big…
One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the…
What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into…
This is a post of content marketing tactics that are continuously updated. I (like you) have been in this place of going, right I’m not hitting my targets, we need to do something new. I should see what else is…
Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. 👶 This week is jam-packed, so save a few links, keep an eye on commentary from Darren…
Content marketing continues to evolve and so do the tools which help power it. There truly are many talented people, building little tools and apps but also platforms. Here we’ve compiled a list to help navigate. A couple of…
In this post, we cover what a content marketing strategy is, effective strategies, examples, and also look at the nuances of certain scenarios. This post, like many on our blog, is continuously updated. So if you have any feedback, we’d…
Each year Cardinal Path (one of the world’s leading analytics agencies) releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…
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