This Week in Native Ads

This Week in Native Ads 17/10

  Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together.   One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not […] Read More

by , August 17, 2018

This Week in Native Ads

This Week in Native Ads 8/10

  One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way.   Notable stories this week [Must read, […] Read More

by , August 10, 2018

This Week in Native Ads

This Week in Native Ads 8/3

  One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change.   This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone.   […] Read More

by , August 3, 2018

This Week in Native Ads

This Week in Native Ads 7/27

  One big thing This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4.   GDPR was always going to favor Google / Facebook, the whole genesis of it, incentivized those who had big sites and the […] Read More

by , July 27, 2018

This Week in Native Ads

This Week in Native Ads 7/20

  Ben is off today, gettin' jiggy wit it down in Miami…     …so I’ve taken over for a special edition of This Week in Native Ads.   Before we jump into it, wanted to share a clip of Ben (Nudge CEO/Founder) on Cheddar where he dropped knowledge on the measurement required for when […] Read More

by , July 20, 2018