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This Week in Native Ads 10/18
One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it'll be a big year, a hard one to A couple of points which To cut through,…
Factors which Drive Content ROI
As marketers, we create content to add value for our existing and potential customers. The aim of this content is to build brand loyalty, educate on products and services, or tell stories from a unique perspective. We hope that the…
This Week in Native Ads 10/11
We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and…
This Week in Native Ads 10/4
Back in the hot seat, it’s been a full on couple of weeks but read on. For those who follow Nudge, we have soft-launched a ‘for all content marketers’ solution. You can check it out here.
This Week in Native Ads 9/20
One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct…
This Week in Native Ads 9/13
One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas…
This Week in Native Ads 9/6
One big thing Given the post Labor Day rush and short week this week is a bit lighter. Would love readers feedback, on serving the newsletter as a story. Here’s the link, thanks to Nws.ai.
This Week in Native Ads 8/30
One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or…
This Week in Native Ads 8/23
One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…
This Week in Native Ads 8/16
For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…
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