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How to create a media plan
A media plan outlines the schedule of activity, what is going on, how much (or impressions) and the cost. Google Sheets or Excel are very handy tools for running this. They may not be as pretty but they…
How to measure brand awareness
The simplest easiest way is to survey your intended audience. To establish if they know of your brand. This could be prompted or unprompted. For example which of these car brands do you recognize? Or what car brands…
How to calculate ROI in digital marketing
Return on investment in digital marketing is a hot topic and isn’t one that is easily answered. At least not at first glance. A very simplistic view is what went in and what went out. i.e. We spent…
How to create a content marketing strategy
Download our example and give it a go. It’s that simple. Print it out. Fill it in. Take it to stakeholders, get their feedback. Adjust. Then chat with some peers, what do they think. Adjust.
How to measure marketing ROI
Once you have established a succinct marketing strategy and objectives, establishing the return on investment is easier. You look at all your inputs, how much did you spend or invest in resources. Then look at the outputs. The…
How to measure content marketing ROI
Content marketing creates tangible outputs for your business, it helps engage existing and future customers and leaves them changed, such that they are informed, educated or entertained. And are now more aware of your offering. To measure the return on…
How to create great content for your website
The classic question, how do I create good content for our website? Let’s get back to basics, customers and future customers visit your website with goals in mind. Jot these down. Then look at what content could help…
How much does sponsored content cost
The cost can range dramatically, up to $250k for a custom piece on The NY Times. However, the whole campaign could be much more. Another grouping would be around $25k – $75k. With the upper end getting you a piece…
How does sponsored content work
A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content…
How to create good content
Good content does the job the marketer wants from it. So do make sure you have an effective content marketing strategy first. This will help you understand if a piece of content is doing its job. So when creating…
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