This Week in Native Ads

This Week in Native Ads 12/14

One big thing Vanity Fair wrote a thoughtful piece about how everyone’s media and publishing darlings are preparing for pain. The fall has been swift for a lot of players like Mic, Lenny Letter, and Rookie. And the pain has rippled throughout the entire industry with lots of layoffs. Part of this was the pivot […] Read More

by , December 17, 2018

This Week in Native Ads

This Week in Native Ads 12/7

Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing.   Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share […] Read More

by , December 7, 2018

This Week in Native Ads

This Week in Native Ads 11/30

We made it, we survived Thanksgiving, Black Friday and Cyber Monday!   One big thing Reductionism. The art of reducing complexity to improve what remains.   I was chatting with some analysts this week – and they think the martech space is going to get a lot of consolidation (on the tech side). And to […] Read More

by , December 3, 2018

Interviews

Interviewing Joe Lazauskas, Head of Content Strategy, Executive Editor at Contently

  Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book The Storytelling Edge: How to Transform Your Business and a regular keynote speaker at several major industry conferences.   In this interview, we cover: Joe’s creative process. How to produce quality content at scale. How […] Read More

by , December 3, 2018

This Week in Native Ads

This Week in Native Ads 11/16

  One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth.   The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour […] Read More

by , November 16, 2018