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Newsletter #312 – Bill of rights
One big thing This week Axios shared the Axios Bill of Rights, their promise to readers. Check it out. I’m always a fan of a mission statement, or an outline of principles, the act…
Newsletter #311 – Welcome 2021
Happy New Year! Our first note of 2021. We’ve decided to not cover the suspension, Parler and related this week. We may in the future but felt like it clouded important stories, which would otherwise be overlooked. Of note is…
How creators can look after the brands that invest in them
I saw that WorkLife is hosting a creator event, on how to Convert your Audience to Cash: Creator Monetization Post-Covid. The session covers the methods and latest tech that can help grow the empire. This post…
Anatomy of bots: how we saved a major tech company from paying seven figures for fraudulent traffic
We hear a lot about bot fraud and fake traffic. There are astounding numbers and when the money is being paid for a brand budget but being lost to these bad actors, you can be sure there’s no significant business…
Edition #283 Home buyers and their adtech taxes
Inspired by a tweet from Hunter Walk, this week at the very bottom we’ve added a few newsletters we dig. Please do check them out and give them a try. One big thing I didn’t…
A Better Alternative to Google Analytics for Content Marketing
In the early days of the internet, we visited homepages, clicked around, and left. We didn’t even have tabs, smartphones, or social sharing. It was in this context Google acquired Urchin to form Google Analytics. That was the old way.
Low admin analytics option for developers.
We pulled together this post to help sum up some of the ways to tackle analytics, from log based, events, private hosting. Developers have a rich array of solutions available to them. Many of the solutions come down to,…
Edition #282 The Howard Stern move
A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand.
Edition #281 Brands inevitable DTC future
One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The…
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