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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Advantages & Disadvantages of Content Marketing

Content marketing isn’t all gravy, so we want you to imagine two firms, ContentCo and BoringCo. ContentCo embraces content marketing but BoringCo does not. BoringCo misses out on advantages of content marketing but benefits from the disadvantages. So who comes…

Ben Young
Ben Young
July 28, 2021

10 Benefits of Content Marketing

We’ve distilled the top benefits from content marketing. Creating marketing assets that work for you 24/7Building trust & authorityExpanding your mindshareBuilding brand awareness and adoptionEnhancing your companies understanding of the marketFeedback leads to product & service innovation or new developmentsDiversifies…

Ben Young
Ben Young
July 28, 2021

Content Marketing FAQ

What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came…

Ben Young
Ben Young
July 27, 2021

A marketers handbook for the Tokyo 2020 Olympics

The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020.  The aim of this post is to provide resources for marketers in the…

Ben Young
Ben Young
July 5, 2021

What is Branded Content Marketing?

It is an amalgamation of branded content & content marketing, speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising. …

Ben Young
Ben Young
May 25, 2021

Twitter Analytics for Content Marketers

Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links?  Nudge gives content marketers a more in-depth view of content performance.  Here’s the extra…

Ben Young
Ben Young
May 17, 2021

Content Marketing KPIs

You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce.  Earned impressions, the amount of traffic generated from…

Ben Young
Ben Young
May 13, 2021

B2B Content Marketing Metrics

This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital. …

Ben Young
Ben Young
May 13, 2021

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