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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020. The aim of this post is to provide resources for marketers in the…
It is an amalgamation of branded content & content marketing, speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising. …
Apple Tracking AdUnironically Apple releases an ad de-mystifying App Tracking Transparency.
Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links? Nudge gives content marketers a more in-depth view of content performance. Here’s the extra…
Inflation EditionEveryone's talking about it, what does it mean for your industry?
You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce. Earned impressions, the amount of traffic generated from…
This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. …
In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement…
A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing…
Content analytics has risen in popularity as the amount of content created by brands has soared. Traditionally you would think of consumer brands but the rise of the digital economy and social media has meant that B2B has just as…
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