BlogBridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Content is the heart and soul of how brands communicate, yet great content doesn’t create itself. We share an ode to content and what it takes to create it. It all starts with an idea. The story is told through real work from the archives. Continue reading
Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing?What are the different types of content analytics?What considerations do you need to make when selecting content marketing analytics?… Continue reading
I’ve long been a submitter of company car proposals to Slack or Twitter. Most companies opt for a rental agreement or a fleet of Audis/Fords etc but why not get something fun? There’s been a few submissions from me over the years (and yet we still have no company car) however here they are. These may not all be as micro-mobility friendly but there are some options there 🙂 Ariel Nomad I mean, these things look epic. Convenient to get in… Continue reading
Brands are creating their studios and in turn streaming services. With the express aim of building direct relationships with their market. For those seeking to understand the success of their streaming efforts. We offer a video measurement API. Enabling technology teams to send events, have them processed and then the results retrieved by API. Examples of reporting: Who is watching and whereMost popular contentRepeat watching of contentPopular times of day and days of weekDrop off rates, average view… Continue reading
FBI also does content marketing, see their Artifact of the monthhttps://t.co/4K58AeqhYv— Nudge (@Giveitanudge) August 2, 2021 For grillers by grillers @WeberGrills, a way to stand out. Their website has had 65m visits in the past year. #contentexampleshttps://t.co/XbnpG8o4Hd pic.twitter.com/AckiWdTS9A— Nudge (@Giveitanudge) August 6, 2021… Continue reading
Content marketing isn’t all gravy, so lets do a little exercise. We want you to imagine two firms, ContentCo and BoringCo. ContentCo embraces content marketing but BoringCo does not. BoringCo misses out on advantages of content marketing but benefits from the disadvantages. So who comes out on top? Let’s find out. Advantages ContentCo gains the benefits outlined: A bank of marketing assets that perform 24/7 and last for years with little to no maintenance.Direct market access and feedback from… Continue reading
We’ve distilled the top benefits from content marketing. Creating marketing assets that work for you 24/7. Building trust & authority.Expanding your mindshare.Building brand awareness and adoption.Enhancing your companies understanding of the market.Feedback leads to product & service innovation or new developments.Diversifies your marketing mix.Signals to the market you are a leader,Attracts talent or enhances your employer brand.Increases agility, time to market and ability to respond to changes.Lowers your cost of acquisition and improves LTV. Comparing your company to your competitors,… Continue reading
What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came from, if they shared the content, if they read it, sometimes emotional response and then if they converted. How do you measure Content Marketing? Using content marketing analytics platforms like Nudge, you install them or connect them to your content. Continue reading
The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020. The aim of this post is to provide resources for marketers in the build up to the olympics games, during and after. Bookmark this page and revisit, follow @giveitanudge for updates to the page. Our take, or lens, is how brands use content marketing in and around the games. Beyond the obvious, why… Continue reading
It is an amalgamation of branded content & content marketing, speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising. … Continue reading