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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Analytics

How does pricing in the Analytics industry work?

You might ask, why does the price of Analytics companies vary? You can see the price vary from free to seven figures. The cost basis of these companies, is talent, infrastructure and R&D. With some of the offerings, more of your money is going to one of these three buckets. The way analytics companies incur cost is with more traffic/events. So pricing tends to follow that scale. With some rounding out for R&D and the level of talent put towards each… Continue reading

Ben Young
Ben Young
December 7, 2022
Analytics

Guide to Website Analytics

Website analytics is the process of collecting and processing data on usage of a website. Analytics platforms gather this data and show it in an online dashboard. Often this is done in or close to real time. This is an important process to understand how people are interacting with your website. Website analytics is the original digital analytics and paved the way for many different types of analytics over time. Yet it remains a solid staple and reliable tool for… Continue reading

Ben Young
Ben Young
December 6, 2022
Analytics

Guide to Behavioral Analytics

What is behavioral analytics? Behavioral analytics is the process of collecting data on how people are behaving within a given digital experience. Behavioral analytics is at type of digital analytics. Typically this is measuring customers in a customer journey, but can also be users within a web application.  Think about behavioral analytics as adding an extra dimension to the level of knowledge about your customers. It’s a high fidelity view. Behavioral analytics is synonymous with big data, because of… Continue reading

Ben Young
Ben Young
December 5, 2022
Analytics

Limitations of the platform

The Nudge platform requires direct observability of an action to authenticate it. What that means is, if you can’t place the Nudge code on an experience, Nudge can’t measure it. For example a Facebook post in Facebook. However, Nudge can measure the impact from these limitations. For example, someone clicks on a Facebook post to your website, where the Nudge code is on. That is the key limitation of the platform.  … Continue reading

Ben Young
Ben Young
December 2, 2022
Analytics

Guide to Analytics Discrepancies

Discrepancies arise from the differences between two systems and mistakes that are made in implementation. Identifying discrepancies, is helpful The biggest cause of discrepancies between two analytics system, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. If you are looking for information on a particular… Continue reading

Ben Young
Ben Young
December 2, 2022
Commentary

Media Strategy Mastery

Edition #385 On Netflix coming into ads too late, Cognizant branded content and personal brands. This week I dive into a few loose threads, the absolute mastery behind Netflix’s timing on advertising. Why ROI is an education problem not a technical one. And will Twitter cause a flood of engagement to newsletters. Excuse the long note, we’re a couple of weeks behind 🙂 If you like it more, let me know. Maybe we look to make them more… Continue reading

Ben Young
Ben Young
December 2, 2022
Analytics

What is a good benchmark for bounce rate?

A bounce rate benchmark of 30-40% is within acceptable ranges. Bounce rate captures the rate at which people leave without furthering engaging in your website. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. Continue reading

Ben Young
Ben Young
November 25, 2022
Analytics

Best Content Analytics 2022

In 2022 with Google Analytics sunsetting their product, many content marketers are looking for the best content analytics system of 2022. Marketers should consider Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  … Continue reading

Ben Young
Ben Young
November 25, 2022
Analytics

What causes discrepancies between two analytics systems?

The biggest cause of discrepancies between two analytics system, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be… Continue reading

Ben Young
Ben Young
November 25, 2022