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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Content marketing isn’t all gravy, so we want you to imagine two firms, ContentCo and BoringCo. ContentCo embraces content marketing but BoringCo does not. BoringCo misses out on advantages of content marketing but benefits from the disadvantages. So who comes…
We’ve distilled the top benefits from content marketing. Creating marketing assets that work for you 24/7Building trust & authorityExpanding your mindshareBuilding brand awareness and adoptionEnhancing your companies understanding of the marketFeedback leads to product & service innovation or new developmentsDiversifies…
What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came…
The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020. The aim of this post is to provide resources for marketers in the…
It is an amalgamation of branded content & content marketing, speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising. …
Apple Tracking AdUnironically Apple releases an ad de-mystifying App Tracking Transparency.
Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links? Nudge gives content marketers a more in-depth view of content performance. Here’s the extra…
Inflation EditionEveryone's talking about it, what does it mean for your industry?
You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce. Earned impressions, the amount of traffic generated from…
This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. …
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