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Category: Strategy

Actionable strategy and tactics.

Strategy

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer to being… Continue reading

Ben Young
Ben Young
March 10, 2023
Strategy

Content Marketing Tactics

In this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. Do check out our ROI of content, it may be that you are already doing the right things and just need to make some adjustments to your content strategy, or how you frame success. Do also read our article on the factors that drive content ROI.   What is the difference between a tactic and a… Continue reading

Ben Young
Ben Young
March 8, 2023
Strategy

Content Marketing Insights 2023

The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what… Continue reading

Jessica Toib
Jessica Toib
January 17, 2023
Strategy

A marketers handbook for the Tokyo 2020 Olympics

The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020.  The aim of this post is to provide resources for marketers in the build up to the olympics games, during and after. Bookmark this page and revisit, follow @giveitanudge for updates to the page. Our take, or lens, is how brands use content marketing in and around the games.  Beyond the obvious, why… Continue reading

Ben Young
Ben Young
July 5, 2021
Strategy

Twitter Analytics for Content Marketers

Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links?  Nudge gives content marketers a more in-depth view of content performance.  Here’s the extra information you can get: 1. Compare Twitter against all traffic sources A concern with Twitter is, are you just speaking an echo chamber? With Nudge you can see if unique people are coming in to your content. If its the same… Continue reading

Ben Young
Ben Young
May 17, 2021
Strategy

The 2022 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT also there is more competition. In the past, when we explored top performers, the consistent finding was that the top 25% invest more in data and insights than anyone else. Those that invest, find smarter ways to get ahead or… Continue reading

Ben Young
Ben Young
February 23, 2021
Strategy

Content Marketing Trends & Insights

In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it three times, it makes it more legit, right? But honestly, that is the predominant trend this year. That is the biggest content marketing trend at a macro level, but day to day, there appear to be two buckets in content… Continue reading

Ben Young
Ben Young
February 22, 2021
Strategy

Data driven storytelling

Data-driven storytelling is about using data to support and move a story along. It adds weight. It adds depth. It adds credibility. Knowing that someone robbed a bank is interesting. Knowing that someone robbed a bank but got away with no money. It is more interesting. Use data to support and build your story. To add that extra color. Which makes it engaging. Continue reading

Ben Young
Ben Young
January 17, 2020
Strategy

Data driven digital marketing

Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the data each week, making small adjustments. Reviewing the data each month and quarter for making bigger adjustments. The tighter that feedback loop to meaningful data, the faster the work can improve. Continue reading

Ben Young
Ben Young
January 17, 2020
Strategy

Data driven creative

It’s a cliche to say creatives don’t like data. But they do. It’s just that often data isn’t framed up in the right way. Data helps provide insights to push off, to put limitations or constraints, both of which help create better creative. Creatives should soak it up, mull it over, and let it guide the creative. But like any inputs don’t let it overrule the whole process. Continue reading

Ben Young
Ben Young
January 17, 2020