The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020. The aim of this post is to provide resources for marketers in the… Continue reading
Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links? Nudge gives content marketers a more in-depth view of content performance. Here’s the extra… Continue reading
You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce. Earned impressions, the amount of traffic generated from sharing Social engagement, the rate at which people share Conversion rate or Conversions, the rate at which people convert or number of people converting Attention, how much attention consumers give our content… Continue reading
You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT… Continue reading
In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it… Continue reading
Data-driven storytelling is about using data to support and move a story along. It adds weight. It adds depth. It adds credibility. Knowing that someone robbed a bank is interesting. Knowing that someone robbed a bank but got away… Continue reading
Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the… Continue reading
It’s a cliche to say creatives don’t like data. But they do. It’s just that often data isn’t framed up in the right way. Data helps provide insights to push off, to put limitations or constraints, both of which help… Continue reading
This is a list of Content Marketing Tactics that are continuously updated. I (like you) have been in this place of going, right I’m not hitting my targets, we need to do something new. I should see what… Continue reading
One of the biggest interactive media, technology and advertising events of the year is finally upon us, SXSW! Last week at the ANA conference, Mark Pritchard, Chief Brand Officer at P&G, said it best… Continue reading
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