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Category: Strategy

Actionable strategy and tactics.

A marketers handbook for the Tokyo 2020 Olympics

The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020.  The aim of this post is to provide resources for marketers in the build up to the olympics games, during and after. Bookmark this page and revisit, follow @giveitanudge for updates to the page. Our take, or lens, is how brands use content marketing in and around the games.  Beyond the obvious, why… Continue reading

Ben Young
Ben Young
July 5, 2021

Twitter Analytics for Content Marketers

Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links?  Nudge gives content marketers a more in-depth view of content performance.  Here’s the extra information you can get: 1. Compare Twitter against all traffic sources A concern with Twitter is, are you just speaking an echo chamber? With Nudge you can see if unique people are coming in to your content. If its the same… Continue reading

Ben Young
Ben Young
May 17, 2021

Content Marketing KPIs

You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce.  Earned impressions, the amount of traffic generated from sharing Social engagement, the rate at which people share Conversion rate or Conversions, the rate at which people convert or number of people converting Attention, how much attention consumers give our content… Continue reading

Ben Young
Ben Young
May 13, 2021
2021 guide to content performance marketing
2021 guide to content performance marketing

The 2021 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT also there is more competition. In the past, when we explored top performers, the consistent finding was that the top 25% invest more in data and insights than anyone else. Those that invest, find smarter ways to get ahead or… Continue reading

Ben Young
Ben Young
February 23, 2021
2021 Content marketing trends & insights
2021 Content marketing trends & insights

Content Marketing Trends & Insights

In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it three times, it makes it more legit, right? But honestly, that is the predominant trend this year. That is the biggest content marketing trend at a macro level, but day to day, there appear to be two buckets in content… Continue reading

Ben Young
Ben Young
February 22, 2021
data driven marketing
data driven marketing

Data driven storytelling

Data-driven storytelling is about using data to support and move a story along. It adds weight. It adds depth. It adds credibility. Knowing that someone robbed a bank is interesting. Knowing that someone robbed a bank but got away with no money. It is more interesting. Use data to support and build your story. To add that extra color. Which makes it engaging. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

Data driven digital marketing

Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the data each week, making small adjustments. Reviewing the data each month and quarter for making bigger adjustments. The tighter that feedback loop to meaningful data, the faster the work can improve. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

Data driven creative

It’s a cliche to say creatives don’t like data. But they do. It’s just that often data isn’t framed up in the right way. Data helps provide insights to push off, to put limitations or constraints, both of which help create better creative. Creatives should soak it up, mull it over, and let it guide the creative. But like any inputs don’t let it overrule the whole process. Continue reading

Ben Young
Ben Young
January 17, 2020
content marketing tactics by nudge
content marketing tactics by nudge

Content Marketing Tactics [continuously updated]

This is a list of Content Marketing Tactics that are continuously updated. I (like you) have been in this place of going, right I’m not hitting my targets, we need to do something new. I should see what else is new out there. So in this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. If you are indeed in that mindset, do check out our… Continue reading

Ben Young
Ben Young
November 8, 2019
sxsw
sxsw

The Blueprint for Spending your Media Budget Effectively at SXSW

  One of the biggest interactive media, technology and advertising events of the year is finally upon us, SXSW!   Last week at the ANA conference, Mark Pritchard, Chief Brand Officer at P&G, said it best when he stated that too much digital advertising is being wasted…   So we thought, why not ensure that advertisers can be as effective as possible with their media spend during the biggest media shebang of the year!?   *Drum roll*   This… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 8, 2018