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Category: Strategy

Actionable strategy and tactics.

The Power of Content Hubs in the Automotive Industry

Three different configurations to expose your content Some decisions are easier to make than others. Buying a new car can in particular be a hard decision and you might want to do a lot of research and comparisons between…

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 17, 2016

A Closer Look at Attention Metrics

In this weeks video we’ll look at Attention Metrics, what they are, how they help and why they’re essential for your native content campaigns. If you have any questions on this post please either place them in the comments below…

Hollie-Blue Allum
Hollie-Blue Allum
September 2, 2015

Beyond the Click

Something that we’ve talked about a lot at Nudge are the quality metrics that Agencies, Brands and Publishers need to prove the ROI of their native content. But what about the media driving traffic to your native content? These content…

Hollie-Blue Allum
Hollie-Blue Allum
August 12, 2015

Nudge Metrics – Bounce Rate for Native Content.

Bounce rate has historically been an editorial based metric. It counts a bounce if you don’t click on another link, however, we now consume content differently. If I click on a link from Facebook, read the article and click back,…

Hollie-Blue Allum
Hollie-Blue Allum
July 29, 2015

Why we track Attention Minutes

Over the coming months we’ll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why it’s important…

Hollie-Blue Allum
Hollie-Blue Allum
July 13, 2015

Visual Storytelling – Why use it?

Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or…

Gustaf Stenlund
Gustaf Stenlund
March 27, 2014

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