Each week in our newsletter we share the latest info we find. This post collates those for the year. Linkedin users shared 41% more content on the network than they did in the same period in 2021. 36% of content marketers are using generative AI. News is the second most popular type of social media video in the UK. More than 2b watch YouTube shorts monthly. 61% of fans enjoy seeing brands sponsoring/creating content… Continue reading
Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page. This makes these the top content marketing examples that we have found. See 2022 here. SalesForce Plus An innovative example of content marketing, SalesForce launched their own streaming channel! SalesForce Plus. And they work with partners to co-create the content. CloudFlare also… Continue reading
Marketers seeking to understand the impact of their content, want to understand the engagement users take on it. This means capturing events or actions which indicate some extra level of engagement with the content. These engagement metrics would be: Attention, the way Nudge measures it, second by second, to see if someone is actually consuming the content. Average scroll, seeing how the user scrolls through the content. Engagement rate, the rate… Continue reading
This post outlines the metrics B2B marketers should focus on when it comes to content marketing. Marketers focus on metrics that indicate that the content is having an impact on its potential customers. And for B2B, every interaction is valuable. Nudge measures content marketing for many B2B brands and the metrics that businesses focus on are: People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. … Continue reading
Content marketing is using content as part of the sales and marketing process to attract, educate, qualify and acquire customers. Financial services (and fintech) have been early adopters of content marketing. Education has long been a part of financial services. Educating prospects of a particular financial product or service, so they can evaluate if it fits for them. So the transition to content marketing has been a natural one. Fintech has also been fast to follow, especially as content marketing… Continue reading
This post details how to do content promotion optimization with Nudge. Nudge is an analytics tool that helps content marketers drive performance. Content analysis requires art and science, which Nudge seeks to address through providing traditional metrics and attention & engagement metrics which show how readers are engage with the content. Nudge enables additional analytics on content promotion sources, providing extra metrics like: Attention, measuring second by second how much attention a traffic source is driving. Continue reading
Are are measuring the right content marketing metrics? Here are the most common content metrics. Compare these to what you are currently measuring to find areas of improvement. The most common metrics marketers are adopting for content marketing are: Attention, seeing how much attention people pay to your content. Avg Scroll, the average scroll on each piece of content. Engagement rate, seeing the rate at which people take specific engagement actions. … Continue reading
This guide provides an introduction to B2B content marketing. Businesses in the B2B space use content marketing as a go-to strategy to deliver on marketing objectives. It allows them to engage customers and prospects close to the purchase decision, making it easier for them to make informed decisions. Table of contents Know your ideal customer profile Build awareness Content Marketing Metrics Different types of content marketing Effective Content Format Content Distribution Iterative… Continue reading
Content marketing is a powerful strategy for startups as it can help them engage potential customers and generate interest in their products or services. Here is a 10-step guide to content marketing for startups. Table of Contents: Know your ideal customer profile Build awareness Content Marketing Metrics Different types of content marketing Effective Content Format Content Distribution Iterative Approach Managing Expectations Avoid Mistakes Integrate Strategy 1. Know Your… Continue reading
The career path for content marketing can vary depending on the individual’s background, skills, and interests. However, here are some common roles and career paths in content marketing: Content Writer/Copywriter: Content writers create written content for a variety of formats such as blogs, articles, social media posts, email marketing, and more. Copywriters are a specific type of content writer that specialize in writing persuasive copy for marketing materials like ads, product descriptions, and sales pages. Content… Continue reading
