Home Breadcrumb Blog Breadcrumb Category: Content Marketing

Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

A marketers handbook for the Tokyo 2020 Olympics

The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020.  The aim of this post is to provide resources for marketers in the…

Ben Young
Ben Young
July 5, 2021

Twitter Analytics for Content Marketers

Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links?  Nudge gives content marketers a more in-depth view of content performance.  Here’s the extra…

Ben Young
Ben Young
May 17, 2021

Content Marketing KPIs

You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. Content, capturing how much content did we produce.  Earned impressions, the amount of traffic generated from…

Ben Young
Ben Young
May 13, 2021

B2B Content Marketing Metrics

This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital. …

Ben Young
Ben Young
May 13, 2021

Content Marketing Measurement Framework

In a wider piece on the measurement problem we shared out framework for content marketing measurement. Included below are a few slides with a pragmatic approach. The measurement…

Ben Young
Ben Young
May 13, 2021

Content Marketing ROI Statistics

A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing…

Ben Young
Ben Young
May 13, 2021

The Origin of Content is King

The man synonymous with the term ‘content is king’ – Sumner Redstone passed away in 2020. Sumner spent his lifetime expanding the Boston based theatre company National Amusements his father started in to tv and movies. Today known…

Ben Young
Ben Young
May 12, 2021

Content Marketing Glossary

An overview of terms often used in Content Marketing.  Audience, describes the group of people whom follow or engage with your content. Creative, the actual idea or piece of content.  Content, a digital asset…

Ben Young
Ben Young
May 11, 2021

How to analyze content using scroll depth

Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving.   A few use cases for scroll analytics There are a number of reasons…

Ben Young
Ben Young
February 24, 2021

Content Marketing Metrics

Your content marketing analytics platform should deliver metrics like this; grouped in the different categories; Performance; unique people, or reach, impressions or page views, bounce, scroll, drop off, leads, conversion rate, purchases, video views, completionFeedback; engagement, social…

Ben Young
Ben Young
February 23, 2021

Subscribe to our Weekly Newsletter

Join us every Friday for the latest content, advertsing and industry insights.