Home Breadcrumb Blog BreadcrumbCategory: Content Marketing

Category: Content Marketing

All of our content marketing content, including attribution, guides, glossary, metrics.

Notable content includes Analytics, Metrics, Strategy and the State of Content in data points.

Guide to Content Marketing

Content marketing is using content as a communications medium to deliver on a brands marketing goals. If you are new to content marketing, you might find these posts helpful: How do I make a content marketing report? What are the biggest mistakes B2B SAAS startups make with content marketing? What are the top 3 SAAS tools you use for content marketing? How to attribute MQLs to content marketing How to generate MQLS from content marketing?… Continue reading

Ben Young
Ben Young
November 8, 2022

Guide to Marketing Strategy

Marketing strategy is developing a plan of action to achieve business objectives. There are a lot of different skills and practices which go into developing an effective strategy. If you are new to marketing strategy, some relevant posts: The measurement problem facing modern marketers How much should you spend on measurement? How do I decrease wastage in my media spend? How do I prove marketing attribution and ROI? How does storytelling marketing drive results?… Continue reading

Ben Young
Ben Young
November 8, 2022

Guide to Marketing Analytics

Marketing analytics is the measurement & analysis of marketing activities. Typically served up through an online dashboard where marketers can retrieve and analyze their data. If you are new to marketing analytics, these posts might be interesting: What is Marketing Analytics? How to improve marketing analytics? How do businesses succeed with marketing analytics skills Marketing analytics explained Is marketing analytics hard? What are the most important marketing analytics tools Guide to Marketing Metrics… Continue reading

Ben Young
Ben Young
November 8, 2022

Guide to Marketing Metrics

Marketing metrics enable markets to see how well marketing efforts are performing. If you are new to marketing metrics, you may find these articles helpful: What are marketing metrics used for? Types of marketing metrics Why measure marketing metrics What marketing metrics to track? What is marketing metrics strategy? What are the marketing metrics at the start of a campaign Recommendations for best marketing metrics reporting tool What are the most common… Continue reading

Ben Young
Ben Young
November 7, 2022

Guide to SAAS Marketing

Software as a service (SAAS) marketing is a rich topic as firms compete for attention. If you are new to SAAS marketing, these articles might be helpful: How to do SAAS marketing Why is SAAS marketing different? How to market a SAAS product Where do I get started with a SAAS marketing strategy What are the best SAAS marketing strategies Best SAAS marketing strategies SAAS Marketing Strategy Guide to Content Marketing for… Continue reading

Ben Young
Ben Young
November 7, 2022
Content attribution tactics
Content attribution tactics

Guide to Content Attribution

Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they’re still trying to figure it out.  If you’re new to content attribution, these articles might be helpful: How do I prove marketing attribution and ROI? How Nudge Content Attribution Gives Brands An Edge How do I optimize my conversion rate? Conversion vs Conversion Rate Guide to Content… Continue reading

Ben Young
Ben Young
September 5, 2022
Shine the light on how your content performs with analytics
Shine the light on how your content performs with analytics

Guide to Content Marketing Analytics

Content marketing analytics is measuring and analyzing content marketing efforts. The metrics are shown in an online dashboard. Content marketers can use this data as a feedback loop to enable them to measure progress, find areas of improvement and link back to business results. Before proceeding further, if you do not know enough about content marketing metrics, I recommend the following articles. What are some content marketing metrics to follow? Why type of content marketing metrics does Nudge… Continue reading

Ben Young
Ben Young
August 5, 2022

Why Attention is important

If someone walks in to a shop and leaves straight away, were they a customer? The analogy we like to give is, in a shoe store, the more time you spend with an attendant, the more likely you are to buy something. And that’s how you should think about your content measurement, it takes time and consumption to deliver value. Measure attention rather than ‘time on page’ Time on page, which looks at the time gaps between link… Continue reading

Ben Young
Ben Young
November 16, 2021

Advantages & Disadvantages of Content Marketing

Content marketing isn’t all gravy, so lets do a little exercise. We want you to imagine two firms, ContentCo and BoringCo. ContentCo embraces content marketing but BoringCo does not. BoringCo misses out on advantages of content marketing but benefits from the disadvantages. So who comes out on top? Let’s find out. Advantages ContentCo gains the benefits outlined: A bank of marketing assets that perform 24/7 and last for years with little to no maintenance.Direct market access and feedback from… Continue reading

Ben Young
Ben Young
July 28, 2021

10 Benefits of Content Marketing

We’ve distilled the top benefits from content marketing. Creating marketing assets that work for you 24/7. Building trust & authority.Expanding your mindshare.Building brand awareness and adoption.Enhancing your companies understanding of the market.Feedback leads to product & service innovation or new developments.Diversifies your marketing mix.Signals to the market you are a leader,Attracts talent or enhances your employer brand.Increases agility, time to market and ability to respond to changes.Lowers your cost of acquisition and improves LTV. Comparing your company to your competitors,… Continue reading

Ben Young
Ben Young
July 28, 2021