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Category: Branded Content

All of our branded content, native advertising and paid, custom, sponsored content content.

Notable content includes How branded content drives business outcomes, The Best Native of 2021 (and the six years prior 20,19,18,17,16,15).

What is Branded Content Marketing?

It is an amalgamation of branded content & content marketing, speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising. …

Ben Young
Ben Young
May 25, 2021

Branded Content Examples

We feature the best content each week in our newsletter, here is a recent selection of some branded content. Feel free to also review our best of 2021 & 2020, with those pieces having links to further…

Ben Young
Ben Young
May 12, 2021

Branded Content vs Content Marketing

In our Branded Content Glossary we define branded content as, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. And content marketing as, Content marketing,…

Ben Young
Ben Young
May 11, 2021

Native Advertising Glossary

An overview of terms often used in native advertising. See also Branded Content Glossary. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides…

Ben Young
Ben Young
May 11, 2021

Branded Content Glossary

An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand.  Branded content, content that is made for the…

Ben Young
Ben Young
May 11, 2021

The Best Native Advertising Examples of 2021

Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that…

Ben Young
Ben Young
February 3, 2021

How much does sponsored content cost

The cost can range dramatically, up to $250k for a custom piece on The NY Times. However, the whole campaign could be much more. Another grouping would be around $25k – $75k. With the upper end getting you a piece…

Ben Young
Ben Young
January 17, 2020

How does sponsored content work

A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content…

Ben Young
Ben Young
January 17, 2020

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These…

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020

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