In our Branded Content Glossary we define branded content as, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. And content marketing as, Content marketing, content created to educate, entertain or inform a brands potential and existing customers. Where they are different is often distribution, branded content more often tends to live on other peoples websites. However that is not exclusively true. Branded Content would… Continue reading
An overview of terms often used in native advertising. See also Branded Content Glossary. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Native content, content designed to fit the form and function of where it resides. Native display, utilizing display ad slots to show a native ad unit. Native programmatic, describes the automated buying of… Continue reading
An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand. Branded content, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Custom content, describes content that has been paid for by a brand and created in collaboration with them. Disclosure, the… Continue reading
It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These… Continue reading
What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into… Continue reading
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