Branded Content Statistics 2023
Each week in our newsletter we share the latest info we find. This post collates those for the year. In Australia, 81% of influencers posts may be in breach of advertising rules. Consumers exposed to ads longer than 15 seconds are 23% more likely to purchase the advertised product, compared to 14% for shorter ads. The majority of Americans (55%) say they trust news from podcasts as much as the news they get from other sources. Continue reading