The best native advertising examples of 2021
The best native advertising examples of 2021

Read on to see the best native ads of 2021.

When people speak about native ads, they typically either talk about native or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional terms that are synonymous with native content, e.g. , , and .

Each week, we handpick exceptional content campaigns that we’ve either seen in the wild or have been sent by our readers. In turn, these are then featured in our newsletter (if you’re not a subscriber, sign up here), which automatically puts them in contention to be featured here.

Have any content you’d like to feature? Submit your work for consideration here.

This isn’t our first rodeo – we’ve been highlighting the best branded content for years. Find more inspirational pieces from previous editions here: 2020, 2019, 2018, 2017, 2016, and 2015.

Finally, if this piece has wetted your beak and you want more inspiration, visit Intel by Nudge, a free platform, which has all of the world’s branded content organized in one place. Simply search for whatever brand’s content you’d like to see.

The campaigns of 2021

Birdwatching with Gucci, The North Face and Flock Together

Branded content by Gucci

Birdwatching with Gucci.

Category: Fashion
Featured in: Newsletter #311 – Welcome 2021

Which bingeable series should you watch next?

Native content by HBO Max

Apartment Therapy and HBO Max with Which bingeable series should you watch next?

Category: Entertainment
Featured in: Newsletter #311 – Welcome 2021

Closing the circle on waste

Custom content by GC on National Geographic

Closing the circle on waste, by GC on National Geographic.

Category: Sustainability
Featured in: Newsletter #311 – Welcome 2021

Here’s How Your Home Is Helping — Or Hurting — Your Relationship

branded content by eharmony on apartment therapy

Eharmony on Apartment Therapy, with ‘Here’s How Your Home Is Helping — Or Hurting — Your Relationship’.

Category: Online dating
Featured in: Newsletter #318 – Ferraris and newsletters

The power of her

Bleacher Report partnered with Nike to deliver this neat campaign on International Women’s Day.

Category: Retail
Featured in: Newsletter #318 – Ferraris and newsletters

Changing of the Guard: Genesis G80 vs. BMW 840i

Branded content by genesis on road and track

Genesis on Road & Track. So many familiar spots in that video.

Category: Automotive
Featured in: Newsletter #318 – Ferraris and newsletters


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