Ben Young
Ben Young
September 13, 2023

Each year since 2015 we have posted examples of the best branded content & native advertising executions. Within these are some of the best content hubs.

If you have a content hub, and you’d like to improve it. You could start with analytics. Imagine there was an analytics platform catered to the art & science of content, that’s Nudge.

We source these examples in our newsletter each week, subscribe to get them.

What makes a content hub good? It represents the brand well, speaks to the customer effectively and has good content. Good content defined by content, that serves the customer and the brands objectives. So it’s a win/win. This is a hard balance to juggle.

Let us know which you liked the best πŸ‘‡

 

SalesForce Plus

SalesForce+ is a content hub for SalesForce

An innovative example of a content hub, SalesForce launched their own streaming channel! SalesForce Plus. And they work with partners to co-create the content. CloudFlare also launched their own too.

 

Vanguard

Vanguard takes an educational approach to their content hub

Vanguard is a classic in the content marketing space. They’ve just been quietly doing it year in year out.

 

Life at Cash App

Cash app uses their content hub to build their employer brand

An example of using a content hub to improve your employer brand. Stories at Cash App does exactly that.

 

 

MyHelsinki

Finland is using a content hub to promote the region as a place to live, work and invest.

Great example of a content hub, focused on living/working/investing in Helsinki. Well put together and answers top queries you may have.

 

The Stories of Canada

In this example, they leverage Michael J Fox to draw potential travelers in. And then share more about visiting Canada.

 

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Oatly

Oatly use their content hub to build their brand and extend relationships with their current customers.

Oatly have created and built within their main website a content hub. Seamlessly weaving the content through the experience. Including a weekly newsletter called ‘Get Spam’. This is a good consumer goods reference and really brings the brand attitude to life.

 

Chevron

Chevrons brand newsroom creates explainers, aiming to de-mystify energy questions. Where can we safely and permanently store carbon dioxide?Β 

 

Huckberry Homes

Huckberry Homes, to promote their home shop they go on the road and hear the creation story behind homes. This episode is with photographer & filmmaker Ben Moon.

Huckberry do well in blending content & commerce, their video content is hosted on their sites, as well as on YouTube, with clear links to come in and buy. This series is like their own MTV cribs, featuring folks that are in their community. See their hub here.

 

Meta

These are the ways businesses are using the metaverse today. A content hub from Meta highlighting some of the Metaverse use cases. Great example of a high quality content hub, where the extra investment helps to educate & accelerate adoption of their metaverse innovations.

metaverse used in b2b cases

 

 

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Of these content hubs, which do you like best and why?

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This is part of ourΒ Guide to Content Hubs. Explore Nudge for your content hub measurement needs.

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