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Category: Native Advertising

All of our native advertising content.

Native Advertising Glossary

An overview of terms often used in native advertising. See also Branded Content Glossary. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Native content, content designed to fit the form and function of where it resides. Native display, utilizing display ad slots to show a native ad unit. Native programmatic, describes the automated buying of… Continue reading

Ben Young
Ben Young
May 11, 2021
programmatic direct native advertising
programmatic direct native advertising

Native Tactics #4 Programmatic Direct Native Advertising

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #4 Programmatic Direct Native Advertising Over the last couple of years, digital advertising buyers have had… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 21, 2017

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading

Ben Young
Ben Young
September 5, 2017
email-marketing
email-marketing

Native Tactics #1 Email Newsletters

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here…   #1 Email Newsletters   First… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 31, 2017
B2B in Native Advertising
B2B in Native Advertising

How B2B Brands Win at Native Content

Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad results for the advertiser. 10 years ago, B2B agencies weren’t a thing – but they have grown significantly off the increased demand. All businesses now… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 10, 2021
Optimize Native Content Campaigns on the fly
Optimize Native Content Campaigns on the fly

5 Tips to Optimize Native Content Campaigns on the Fly

  All successful native advertising campaigns have one thing in common – premium content.   However, there’s a misconception that once content has gone live, you can’t improve your outcomes.   As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why.   In this post we’re going to let you in on our top 5 tips on how to… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 6, 2017

How to Win at Native Advertising Before You’ve Even Started

  Have you ever wanted to predict the outcome of a native advertising campaign before it’s even been set live? A client of ours recently decided to find out, and so can you. It really doesn’t matter if you’re a veteran in the field of Native Advertising or just getting started – anyone would benefit from doing this.     This particular client of ours placed Nudge across all of their owned content. They… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 19, 2017

Comprehensive list of native advertising companies

Native advertising is used to create ads that appear less like ads and more like the content on the page that is being browsed. This form of advertising is used to overcome banner blindness, a phenomenon where website visitors consciously or subconsciously ignore display ads. Native advertising works by matching content and using the trust the audience has for the website that is being viewed. B If you haven’t already, you should consider implementing this hot and incredibly effective form… Continue reading

Ben Young
Ben Young
November 17, 2016

Native Can Convert, Here’s How

Advertising is created to inform & persuade; in a digital universe persuasion is quantifiably measurable. As marketers, we’re programmed to have specific media for specific tasks. Awareness, conversion, etc. But, as we’ve run a lot of campaigns in partnership with publishers and agencies, we’ve found that native content can be actually very powerful at typical “bottom of the funnel” tasks. Nudge sees a range of 1-3% of post-consumption conversion as defined by the client. It’s not a huge surprise but… Continue reading

Ben Young
Ben Young
September 22, 2016

Native Content Best Practices

Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a collaboration between Puma and Refinery29. Read our write up here. Content Length Half the battle is getting attention, once someone has decided to click on your content, look to hold it. Continue reading

Ben Young
Ben Young
July 25, 2016