An overview of terms often used in native advertising. See also Branded Content Glossary.

Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on.

Native content, content designed to fit the form and function of where it resides.

Native display, utilizing display ad slots to show a native ad unit.

Native programmatic, describes the automated buying of native advertising.Β 

Responsive native, describes native ads sold by Google.

RTB, real-time bidding or real time buying of ads.


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