Wow, how is it already time to review 2017’s best native ads? This year has flown by!I do love this time of year though; being able to take a step back and look at the year in review reveals which path the industry has taken and makes me wonder: where are we going next?So, how did we make sure we surfaced the best ads?Each week of the year, we share the latest campaigns of the week in This Week in Native Ads. We also measure thousands of native campaigns throughout the year.From these, we were able to cherry-pick the best native ads of the year.This may sound like an easy task, but it’s not – the bar keeps rising year on year.So how do you rise above? Exceptional storytelling, great concepts and a smooth experience. Some ads with nice executions didn’t make the cut as they were over-engineered, rather than telling a simple clear story. Story, story story.If you haven’t seen the best native ads for prior years, check them out here: 2016 and 2015.Also visit Intel by Nudge, a platform which has all of the world’s branded content organized in one place.This year’s categories are as follows:Alcohol, Automotive, Creative, eCommerce, Entertainment, Finance, Food & Drink, Integration, Local, Luxury, Native for Native, Strategy, Tech/Software, Travel.Congratulations to this year’s winners:
Glenmorangie and The Telegraph tapped into the up-cycling trends and used whisky casks to make a wooden bike. Nice idea, extended story, use of article + video (our data proves this converts better) and brand is well integrated.Relevant resources:How Alcohol Brands Win at Native
All Def Digital and the Power Rangers movie has effectively lifted the movies brand with this Facebook video campaign. This is a great example when it comes to crafting an effective brand message and proving that they really know their target audience.Relevant resources:How Entertainment Brands Win at Native
This is a sponsored piece by Charles Schwab on The Atlantic. They have done a great job of introducing the development of key concepts such as investment, accountability and technology, in chronological order. The content layout is concise and easy to follow.Featured in:This Week in Native Ads 10/27Relevant resources:How Finance Brands Win at Native
BuzzFeed with Perrier. This reminded us of the Stella Artois work partnering with artists to create their bottles a couple of years back. Best practice with article + video too, which we know, from Nudge data, converts better.Featured in:This Week in Native Ads 6/9Relevant resources:How Food & Drink Brands Win at Native
This is nativeception at its finest, by our friends over at The Drum + Sharethrough. Read as they share their take on the evolution of ad strategies in a very clear and concise manner.Featured in:This Week in Native Ads 8/25That’s it!I hope you’ve enjoyed this year’s best native ads. Let us know if you think we missed any of your favorites!
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