Interviews

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film […] Read More

by , February 13, 2018

Insights

On Valentine’s Day, Consumers Spend 69% Longer on Quizzes

  Valentine’s Day is nearly upon us!   Some people will look to spoil, others will want to be spoiled. Some will spend the day curled up on the couch eating crisps, wishing for the the day to be over…   I’m no dating expert, but I do know a thing or two about advertising; […] Read More

by , February 9, 2018

Strategy & Tactics

The Best Native Ads of 2017

  Wow, how is it already time to review 2017’s best native ads? This year has flown by!   I do love this time of year though; being able to take a step back and look at the year in review reveals which path the industry has taken and makes me wonder: where are we […] Read More

by , December 18, 2017