How do you deal with fake followers?
According to a report from last year, 12% of influencer had bought fake followers; put another way, that’s one in eight influencers – so this is a very valid concern. The other concern is whether followers are from your target geography. Before you get into technical solutions, some ways to mitigate this risk: Ask for references from brands that have been happy. Working with an influencer is akin to working with a freelancer. Ask for their reports from their… Continue reading