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Category: Influencer Marketing

All of our Creator & Influencer Marketing content.

How creators can look after the brands that invest in them

I saw that WorkLife is hosting a creator event, on how to Convert your Audience to Cash: Creator Monetization Post-Covid. The session covers the methods and latest tech that can help grow the empire. This post covers what I see as an important part of anytime a creator works with a brand. That is the aftermath: Handling the conclusion of the campaign and the wrap report. You’ve finally nailed that big deal! You know what to… Continue reading

Ben Young
Ben Young
October 8, 2020
how to measure influencer marketing ROI
how to measure influencer marketing ROI

How to measure influencer marketing ROI

The holy grail – how can I measure the return on investment of my influencer marketing. Do start by taking a look at our guide to influencer marketing: https://giveitanudge.com/influencer-content-marketing/ This is helpful for establishing the basics. For influencer marketing the big problem is getting accurate measurement, which is where platforms like Nudge come in, they enable influencers to safely share their data with you, and for you to view all your influencer executions in one dashboard. For example, if you… Continue reading

Ben Young
Ben Young
January 17, 2020
Delta Faucet
Delta Faucet

How Nudge Turned the Tap on for Delta Faucet

Spark Foundry is a full-service media agency based in Chicago, focused on helping clients with anything from content creation to technology & innovation. They partnered with Nudge to deliver deeper insight and efficiency on their influencer content campaigns for Delta Faucet. Here’s their story. Time for change: Shifting gears towards visibility Before Spark Foundry launched their influencer campaign with Delta Faucet, they knew that their key challenge was a lack of transparency and visibility over the performance of their… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
Bloggers club
Bloggers club

Nudge + Bloggers Club

Background   Lightbox – an on demand TV service launched into New Zealand. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and share the best TV shows on the platform with their audiences.   What We Did   Nudge measured over 30 pieces of content published across the network. We surfaced this information in real time through our online dashboard,… Continue reading

Ben Young
Ben Young
May 11, 2018
guide to influencer content marketing
guide to influencer content marketing

Guide to influencer content marketing

An introduction to influencer marketing Influencer marketing is using amateur, semi-professional or professional content creators who have built their own audience of influence to help drive your marketing objectives. The fact that it spans such a range of ‘influence’ can be confusing but that is what makes it new, no longer have you needed a publishing powerhouse to build an audience, the tools have been democratized so anyone can. Influencer marketing is analogous to celebrity endorsements, which pre-internet was… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 10, 2021

How Nudge can help with Blogger Outreach

Blogger Outreach is a tried and tested methodology for brands to reach outside their audiences and capitalize on the great communities passionate independent bloggers have created. The challenge has been – how do we substantiate that value? Not only from the bloggers perspective – they want to charge fair pricing, and fair pricing means they can stick to their editorial standards and do right by their community. For their customers (brands) it means fair pricing in terms of performance. But… Continue reading

Willem Ockhuysen
Willem Ockhuysen
April 7, 2014

Are you refusing to do influencer marketing?

My name is Ben Young and I’m the founder of Young & Shand. We’re a digital agency who build products.  Nudge is the name of the product we’re currently launching in the US market. As the name suggests, myself and Duncan Shand started the company. I’m here in New York expanding the business and Duncan is in New Zealand growing the company there.  So far, it’s been a wild ride full of challenge, mistakes, learnings… Continue reading

Ben Young
Ben Young
April 2, 2014