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Category: Influencer Marketing

All of our Creator & Influencer Marketing content.

How do you deal with fake followers?

According to a report from last year, 12% of influencer had bought fake followers; put another way, that’s one in eight influencers – so this is a very valid concern. The other concern is whether followers are from your target geography. Before you get into technical solutions, some ways to mitigate this risk: Ask for references from brands that have been happy. Working with an influencer is akin to working with a freelancer. Ask for their reports from their… Continue reading

Ben Young
Ben Young
November 7, 2022

What metrics matter when doing influencer marketing?

The top three metrics to consider are: Reach Engagement Conversion rate   Why is Reach important? Reach is how many people your campaign reached. Brands need to set a goal for how many to reach with their campaign. It is important because it enables you to see the impact it had your business. And to calculate things like ROI and back it into your costs.   Why is Engagement important? This is a common influencer KPI. Brands want to know that… Continue reading

Ben Young
Ben Young
November 7, 2022

Common mistakes when doing influencer marketing

Using a platform like Nudge removes a lot of headaches, it helps commonize the metrics between all influencers, hold them accountable, consistent measurement means you can track ROI easier – and build your own benchmarks. Here are some others you may not have considered: Challenge 1. Using influencers for specific audiences Using bloggers for specific audiences is helpful for brands when it comes to raising their profiles. The Nudge Overlap feature helps brands understand if they have any issues with… Continue reading

Ben Young
Ben Young
November 7, 2022

What are the best practices of influencer marketing?

Best practices to consider when doing influencer marketing: Find influencers who already use your product, i..e look internally. Look at email lists, look at key customers, it’s a lot easier to start from this. Invite influencers to an event that they can participate in, create content. Those that resonate with you could look to engage with further. Use an influencer platform to help identify influencers who have additive reach to your channels. Continue reading

Ben Young
Ben Young
November 7, 2022

What are the benefits of influencer marketing?

Working with influencers, brands receive direct connections with their audiences. This is a great opportunity to connect with an already loyal follower base and have them see your brand in a new light. Often this comes through in the comments, where bloggers can connect with their audience and help build social sentiment. Finding someone else who knows your area well – and will craft content around it, that is likely to resonate with your audience, can dramatically improve your reach… Continue reading

Ben Young
Ben Young
November 7, 2022

How creators can look after the brands that invest in them

I saw that WorkLife is hosting a creator event, on how to Convert your Audience to Cash: Creator Monetization Post-Covid. The session covers the methods and latest tech that can help grow the empire. This post covers what I see as an important part of anytime a creator works with a brand. That is the aftermath: Handling the conclusion of the campaign and the wrap report. You’ve finally nailed that big deal! You know what to… Continue reading

Ben Young
Ben Young
October 8, 2020
how to measure influencer marketing ROI
how to measure influencer marketing ROI

How to measure Influencer Marketing ROI

To understand return on investment of an initiative, whether it is influencer marketing or any other, you need to anchor it against what you were trying to achieve. Then you can compare, what you got against that. Often media agencies and brands are seeking cut through, that is reaching the unique audiences and contexts that influencers have created.   Option 1: Contrast return against the alternatives To establish ROI, they want to compare against, what is the next best use… Continue reading

Ben Young
Ben Young
January 17, 2020
Delta Faucet
Delta Faucet

How Nudge Turned the Tap on for Delta Faucet

Spark Foundry is a full-service media agency based in Chicago, focused on helping clients with anything from content creation to technology & innovation. They partnered with Nudge to deliver deeper insight and efficiency on their influencer content campaigns for Delta Faucet. Here’s their story. Time for change: Shifting gears towards visibility Before Spark Foundry launched their influencer campaign with Delta Faucet, they knew that their key challenge was a lack of transparency and visibility over the performance of their… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
Bloggers club
Bloggers club

Nudge + Bloggers Club

Background   Lightbox – an on demand TV service launched into New Zealand. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and share the best TV shows on the platform with their audiences.   What We Did   Nudge measured over 30 pieces of content published across the network. We surfaced this information in real time through our online dashboard,… Continue reading

Ben Young
Ben Young
May 11, 2018
guide to influencer content marketing
guide to influencer content marketing

Guide to Influencer Content Marketing

Influencer marketing is partnering with content creators who have their own audience to create content that helps to deliver on your marketing objectives. Influencer marketing is analogous to celebrity endorsements, which pre-internet was a way to capture the loyalty and share of voice of celebrities that aligned with your brand. This analogy also speaks to the challenges, finding the right influencers to work with, how you engage with them but also the ongoing risks that influencer may pose down the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
November 7, 2022