Ben Young
Ben Young
November 7, 2022

According to a report from last year, 12% of influencer had bought fake followers; put another way, that’s one in eight influencers – so this is a very valid concern. The other concern is whether followers are from your target geography.

Before you get into technical solutions, some ways to mitigate this risk:

  • Ask for references from brands that have been happy. Working with an influencer is akin to working with a freelancer.
  • Ask for their reports from their own analytics.
  • Use a third-party analytics tool, like Nudge, to verify the veracity of the claims.
    • ^ Bake this into the contract. This is a surefire fix to avoid most problems.

In terms of evaluating how much of their audience is bots, there are now tools for that like [Social Audit Pro and]. Analytics can also assist with benchmarks, qualifying the clicks out and measuring success.