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Category: Product Updates

Nudge updates, hires, notes.

Be interesting

Edition #373CBC retains its branded content division, Twitter notes and on being interesting.One big thingCannes was back this week! David Berkowitz jammed on a take on Anti Canne (whilst he attended). As did Sir Martin.We didn’t go this year, the simple equation was that when we calculated a per head cost, it was double last time we attended. Ouch.That’s not to say it’s not worth it, but where else could that money go to work more effectively? What if that went into the product. Etc etc.We can rationalize these decisions but I bet for many, reconnecting with peers and getting inspired, was worth it. And not necessarily tangible. Maybe next year for us.Now no one likes to be surprised, especially when it comes to data. And for our own data I’ve built a muscle memory over time so can see when things shift. So when something jumps out I pay attention to it.One of the analysis we have been doing is looking at earned impressions but also earned attention. Seeing not just drives clicks but what drives engagement. For us, LinkedIn is driving an outsized quality of traffic. But we don’t really do anything on LinkedIn, so it’s messages, profile visits etc. Word of mouth and higher intent is driving that quality.So, do I rush and to do more LinkedIn? Well, maybe, but my ROI right now is pretty unbeatable. Maybe best to focus on the things which create that word of mouth. And take some of the gravy.That’s Steve Bryant’s riff this week on creating interesting stuff. Give it a peek, you won’t regret it.Notable stories this weekTwitter launches Notes. Why your brand’s content is sooo boring. What good narrative strategy looks like. Semafor launches. CBC can keep its controversial branded content division. Why limited-time brand activations rule in Roblox - for now. Chipotle is an early winner. How will brands measure ad performance in the Metaverse? Twitch ad update offers some streamers big money, others pocket change. NBCU is the exclusive reseller for Apple News and Apple Stocks in the UK. GroupM & iSpot quantify CTV impression overcounts. And Netflix meets with Google to discuss its ad business. Twitter partners with Shopify to bring merchants products to Twitter. And is bringing Branded Likes to the platform. Google News gets a redesign. Walmart to enable product purchases via Roku. [Long read] ‘Wallets and eyeballs’ how eBay turned the internet into a marketplace.Deals/M&ATremor International in advanced talks to buy Amobee.Campaign of the WeekHow to make foil-packet Chicken Fajitas. Food Network with Do Good Chicken. Continue reading

Ben Young
Ben Young
June 24, 2022
Coinbase Super Bowl Ad
Coinbase Super Bowl Ad

QR Codes

Edition #358 QR codes, how Fortune got to $100m and attention. One big thing The sheer bravery of Coinbase to run that ad in the Super Bowl is to be applauded. Yes it performed well, 20 million visits in one minute. Crashed their site. One quip I saw was that marketing beat engineering! But it might not have. For those that haven’t seen it here it is. A QR code bouncing around a screen, just like the old… Continue reading

Ben Young
Ben Young
February 18, 2022

Examples of Content Marketing

FBI also does content marketing, see their Artifact of the monthhttps://t.co/4K58AeqhYv— Nudge (@Giveitanudge) August 2, 2021 For grillers by grillers @WeberGrills, a way to stand out. Their website has had 65m visits in the past year. #contentexampleshttps://t.co/XbnpG8o4Hd pic.twitter.com/AckiWdTS9A— Nudge (@Giveitanudge) August 6, 2021… Continue reading

Ben Young
Ben Young
August 2, 2021
Nudging Finger
Nudging Finger

Nudge, a book, a theory and an entrepreneur walked into a bar

Nudge is commonly thought of, as the behavioral economics book. Or ‘nudging’ consumers along. The third pillar (amongst marketers) is us, Nudge, the software company. So what is Nudge? Nudge is the act of prodding someone, to pay attention to something else. Nudge is a popular book of the same name, getting into behavioral theory, more on Nudge theory here. Nudge is a software company, that creates marketing software that gives data and insights to Nudge your marketing… Continue reading

Ben Young
Ben Young
January 6, 2020

Product Announcement: Intel by Nudge

We’ve been working on a secret project for some time, and up until now its been kept it out of the limelight… but no more. So without further ado, let me introduce you to our latest product, Intel by Nudge (beta). Intel by Nudge is a content intelligence platform that is free and open to all marketers.   The vision It’s hard to keep track of which brands are partnering where, and saying what. When everyone has access to… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 24, 2019
Nudge product update
Nudge product update

Nudge Product Update 6/12

Read on as we share the latest content, product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, June 2019 Today, we are excited to share two big things with you, which will enable you to: 1. Know what content your competitors are doing and where.
 2. Optimize your media buying to Nudge metrics from any DSP. So, make sure you keep that scroll-pace slow and steady, to learn more. ??? —… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 12, 2019
Jessica Toib
Jessica Toib

All Things Nudge

Hi I’m Jess and I’m a Brand and Sales Associate here at Nudge. You’ve probably seen my name pop up in your inbox here and there. It’s only because I believe that Nudge is a tool that you’d find pretty useful! If you buy, create, or promote content you should seriously evaluate Nudge. If you aren’t already familiar, Nudge is a measurement and intelligence platform for content first brands and their partners. We aim to serve buyers and sellers of… Continue reading

Jessica Toib
Jessica Toib
April 30, 2019
Nudge product update
Nudge product update

Nudge Product Update 2/13

  Read on as we share the latest content, product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, February 2019   Last September I sat down with the team to look at the next big areas of focus for us as a company. Where can we improve on our strengths but also work on our weaknesses.   From a product lens, we are focusing on three pillars:… Continue reading

Ben Young
Ben Young
February 13, 2019
Nudge surpasses 3.2b impressions in 2018
Nudge surpasses 3.2b impressions in 2018

Nudge Surpasses 3.2B Impressions

A Letter from Nudge CEO   Nudge has surpassed 3 Billion impressions this year.   This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b in fact) with 3 months left in 2018 is a remarkable milestone for our team and our partners.   It’s difficult to name names (you know how legal is) but here are a few highlights that I’d like to share.   A financial services… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 11, 2018

This Week in Native Ads 9/7

  Hey,   After an interlude for Labor Day – we’re back 🙂 And next week – we can expect a special Dmexco Edition.   We also have Ari from Nudge at the ANA on Data and Measurement. If you’re going to either let us know, have a drink on us.   This week Inbound/ContentMarketingWorld were on – meaning an influx of content about content. I’ve worked to narrow this to… Continue reading

Ben Young
Ben Young
September 14, 2018