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Category: Product Updates

Nudge updates, hires, notes.

The Visible Part of the Invisible Content – Disclosures

  Disclosures – When, Where, and How to Use Them Disclosures within advertising are to inform the readers that the content they’re about to read is an advertisement. Previously, Nudge created a whitepaper regarding disclosures and custom native ads, where the results were surprising. The most common disclosures were ineffective, readers seemed to indicate a banner blindness to the disclosures. Native disclosures have shown to work best for custom native ads (by that we mean when disclosures were in the content)… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 22, 2016

Measure Attribution with Nudge’s Newest Feature

As the native advertising industry grows, we’re finding new ways to measure and prove the effectiveness of campaigns. Alongside our already rich attention, reach and engagement metrics, Nudge has launched a new feature to help prove success: Conversions. This allows you to track multiple brand conversions. Helping publishers show the value in their audience and advertisers to prove the ROI on campaigns. This feature lets you understand if: Were multiple pieces of content viewed in the campaign? How long it takes people… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
November 19, 2015

Jobs at Nudge: Product Manager

We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Your background is probably in a range of design fields, prior people have come from industrial, to print, to digital. Day to day includes: – Management of product Nudge, from a design & user perspective – Leading the design of collateral (from digital to print) – Product marketing: content, social & advertising –… Continue reading

Ben Young
Ben Young
July 31, 2015

Nudge Content Analytics API

The Nudge API provides full content analytics, available via individual metrics but most commonly generated dashboards. How it works The process involves: Tagging your content, either piggybacking your current javascript and or adding ours in directly. Campaign creation, housing each piece of content within a campaign. Content registering, telling Nudge to measure a piece of content. Recall of data, accessing the data & dashboards as required. To request access to the latest documentation visit here.    … Continue reading

Izac Hancock
Izac Hancock
April 24, 2015

The Apps that Power Nudge

Thanks to Chart Mogul, we were inspired to share a little insight into what keeps us going at Nudge. These apps provide us with the technology to manage the elements which make up our product. They enable our team to communicate efficiently throughout all the different areas of production and keep things running smoothly from concept to client.   Compose Handles the infrastructure, scaling and performance of our databases, on our choice of provider – currently AWS. compose.io… Continue reading

Izac Hancock
Izac Hancock
March 10, 2015

Hiring: Engineers

We are seeking an additional engineer to join our team to head up some of our scalability efforts. Our technology stack consists of: – LEMP (what’s the E?) – Python / Django – Utilizing AWS infrastructure Our development process is very agile, with discrete components built rapidly. Our current focus is on scalability to fulfill demand. The best part about this job is we’re still small and solving problems, we have lofty things to crack in the… Continue reading

Ben Young
Ben Young
January 15, 2015

Hiring: VP of Sales

We are seeking a senior sales person to join our team, you will be leading the charge on on our existing pipeline of leads. We have more than we can keep up with! Day to day includes: – Pitching prospects – Helping us move deals through the pipeline – Assisting with onboard (we’re still a small team) – Developing new pitches & vertical development – Giving feedback to our product team – Working alongside… Continue reading

Ben Young
Ben Young
October 30, 2014

Seeking an entry level Product Manager

We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Day to day includes: – Management of product growth & refinement – Design, collateral & product – Marketing of product: content & advertising – Learning – Lots of coffee – Banter It is a design heavy role but as we’re a small team we want a dash of… Continue reading

Ben Young
Ben Young
September 24, 2014

101 ways to use Nudge

We’re pretty overt about this, we have a free version of Nudge it’s actually right over here: Right there on our homepage. This is actually pretty powerful, the reason is in it’s flexibility. You can put any url in there and get data. This is super helpful and lets you begin to make comparisons. Here’s 101 ways to use Nudge Check out your competitors campaigns.  Sure you don’t have analytics on it but now you do. Compare your… Continue reading

Ben Young
Ben Young
July 28, 2014

Nudge partners with OutBrain

We’re excited to announce our partnership with OutBrain. What do they do? Links to your content appear as recommendations at the bottom of articles on top publisher sites where people are looking for something new to discover. OutBrain facilitates this. This means we’re able to use Nudge to help optimize and leverage your content campaigns. How we work together We help you understand your best content and can auto optimize your OutBrain campaign to only invest in… Continue reading

Ben Young
Ben Young
April 16, 2014