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Activating Nudge is easy. 1. Nudge has worked across hundreds of different publishers. 2. It’s a piece of Javascript that goes on the content and Nudge has made it super easy to install. No matter your setup, there’s a Nudge solution for you. 3. Nudge is fast loading and doesn’t impact your brand experience, also worth noting that it’s only on your branded partners pages, not network-wide. Schedule a call with a Nudge account manager to… Continue reading
Activating Nudge is easy. 1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set! FAQ’s – Have you worked with my partner before? Nudge’s across hundreds of accounts each month. It’s Highly likely we have worked with your partner before. If not it’s easy to get it setup on the Nudge platform. – How does it work?… Continue reading
Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to optimize against – in a highly quantifiable way. By measuring purchase intent, it enables you to have a wider conversation around how activities drive it… Continue reading
Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple. For example on a recent client campaign we were able to establish that article + video was driving twice as high purchase intent; the client then allocated spend where it gave the highest return. The challenge is that video formats & executions differ dramatically Nudge has built a toolkit to… Continue reading
As with any new investment, publishers need to be clear on how bringing on a new vendor adds value to current processes. The ultimate stress test for any vendor should be how it helps pay for itself and generate greater ROI. This is the litmus test that Nudge holds ourselves to. Talk to an account manager today to learn how Nudge adds value to your business. How… Continue reading
This update aims to help customers get integrated with the Nudge API, by making it clearer and easier to use. When V2 was released a year ago, it brought with it a lot of new metrics and API calls. It also however, brought a lot of old calls, naming conventions, legacy code, that no longer made sense with Nudge today. This update is to address a lot of those issues. Version… Continue reading
When running native content campaigns there are many moving parts with multiple pieces of content, headlines, videos, partners and distribution methods to take into account. By running your campaigns through Nudge it helps streamline these. Within Nudge, we’ve created a simple, yet effective tool called the CommonSense Bot. It helps marketers pick up mistakes that the partners themselves don’t know that they’re doing. With all these moving… Continue reading
Within the Nudge dashboard clients can now access customized reporting. For the last 3 years clients have been coming to us directly to request custom reports. For example they want to know insights to optimize the campaign, in-depth end of campaign reports, category insights and custom data requests such a data split by geo region. To help clients we’ve now automated this, so that within the Nudge dashboard you can… Continue reading
DoubleClick is used by the vast majority of leading advertisers, agencies and publishers, and some of the things we keep hearing in the market are: a. As an agency or advertiser we’re already supplying everything through DCM and would like our content analytics to be wrapped up in this. b. Some publishers aren’t able to install the code directly on the page but we can install via DCM. Follow this… Continue reading
Put yourself in this situation: you have just launched a new campaign and you can see that your content is live, the publishers are distributing it and money is being spent. As an advertiser you’d typically have to wait for a minimum of 24 hours (it’s actually seven days for most advertisers) before you’ve been sent a report from your publisher. This means that you have absolutely no idea how your campaigns are doing, you can’t… Continue reading
