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Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, September 2017 This month we’ve got a very special edition of our product newsletter for you, as we’ll be sharing some of our latest, most exciting new features, pre press-release… On that note we’re excited to tell you about… Continue reading
When you go to build a campaign, Nudge Content Stream allows you to see all of the pieces of content that haven’t yet been added to a campaign. In turn, this reduces the time it takes for your team to build campaigns and minimizes the risk of error, which is part of our commitment to making the platform even smarter and easier to use. Nudge’s Content Stream helps marketers… Identify problems early. See all the… Continue reading
Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge. Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from analytics, to distribution optimization to attribution. We even have a CommonSenseBot, a bot that checks content for anything impacting performance. We are seeking an Account Executive to… Continue reading
Artificial intelligence has gained a lot of attention over the last decade, but based on Google Trends search data, it wasn’t until the autumn of 2016 that the hype really lifted… …Today, we already see this in things like AI music recommendations, flight simulators and driverless cars. Our initial experiments at Nudge, hints at the intelligence layer we’re building, and the latest addition to the dashboard has been our Executive Notes. Continue reading
With Nudge, marketers now have a connection from behavior, to demographics, to purchase intent. This means that they now have the full view of exactly how impactful your content is on your audiences, from start to finish, and where you need to optimize in accordance with the business objectives. Nudge demographics looks at metrics such as attention minutes, gender and age. It’s one of many of our latest… Continue reading
In this post, we look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you’ll see initial campaign data flow through. For short term engagement, the process is accelerated; this post reflects the setup of what long-term engagement with Nudge is like. Contact your Nudge Account Manager today, to get started with Nudge. If this happens to be… Continue reading
Cannes Lions Festival of Creativity 2017 has now passed us by and we wanted to share our key learnings. Ben Young, our CEO & Founder has previous to this made notes about key takeaways from the festival from a native advertising perspective, which you can find here. We were there from Sunday to Wednesday, went along to interesting talks, had an award entry, but were primarily at Innovation Lions to do business, build relationships, meet new people and… Continue reading
Nudge provides custom content reports to allow you to optimize your content. Customers simply request their reports via the online dashboard. Why do we do this? We found that clients have multiple responsibilities and stakeholders. They are smart, savvy marketers and just need a little bit of help, weeding through the data at hand to identify the quick and smart optimizations that will shift… Continue reading
Facebook marketers are constantly searching for quality, as well as for greater campaign transparency. As we previously touched on in our first post on the Nudge Facebook integration, quality distribution is a common challenge for Facebook Marketers. But exactly why is it a challenge…? …Facebook optimizes distribution toward CTR, which can work, but the truth of the matter is that for most marketers, it’s a method… Continue reading
To learn how to get started with Nudge, simply follow these links: How to get setup Advertisers Publishers How Nudge pays for itself Advertisers Publisher For further questions, simply schedule a call with a Nudge account manager today. Continue reading
