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Category: Analytics

All of our content on branded content & native advertising analytics, measurement, data and ROI.

Native Advertising Analytics

Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites or programmatically and want better advertising analytics. The challenge is in understanding performance, antiquated metrics like Bounce…

Ben Young
Ben Young
February 18, 2016

How to Measure Branded Content Success

Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do…

Ben Young
Ben Young
February 4, 2016

How to track & measure paid content with Nudge

So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking,…

Ben Young
Ben Young
December 8, 2015

How to measure native content

Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood…

Ben Young
Ben Young
April 27, 2015

Native Ad Analytics

With the huge growth of Native Ads over the past few years we’re seeing appetite from Advertisers and Indie Publishers for Analytics catered specifically for their context. Nudge Analytics complements these executions nicely. 1) Advertorials must look different…

Willem Ockhuysen
Willem Ockhuysen
February 21, 2014

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