Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do next? Our approach at Nudge, is to help simplify your job, we help you identify the best content with content measurement, then get more eyeballs on that content through insights. It’s content measurement and analytics in a box. Continue reading
This post dives into answering the question- how do you deliver branded content at scale? And maintain quality? Measurement plays a key role in enabling this to happen. This is a question brand publishing teams and content studios at publishers often ask. As they seek to grow the impact of their branded content efforts, whilst maintaining the quality that customers expect from their brand. Some folks, aim to build the content out quickly, then go back and iterate and bring… Continue reading
It’s a cliche to say quality over quantity. But with content, you need to unpack it a bit. First let’s explore quantity, because it really does matter. If you have invested in the content, you need to get it out there. As a guideline, you should invest (time or money equivalent) of 5 to 1. That is for every hour you invest in content production, you should invest 5 hours distributing it. Or simply allocate budgets that way. Measuring reach… Continue reading
Native advertising analytics enables advertisers to see what impact their ad campaigns are having. There are specialist tools which focus on each part of the journey. Upper funnel tools help see how long the ad was in view, and the frequency and CTR. Then down funnel, looking at the post-click engagement, like scroll, attention and conversion rate. Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites… Continue reading
So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a… Continue reading
Native advertising can seem a bit daunting. Media consumption is changing and native advertising is the answer. But native has new players, a new language, different methodologies and can sometimes feel a little overwhelming. Native is an exciting space that’s allowing brands to talk with their consumers in a more direct way than ever before. However, when it comes to native content it’s important to remember that without quality metrics you’re unable to prove the… Continue reading
Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood gates of questions. Your content which has been produced for a specific objective is out there in the wild. On sites you can’t always see to people who you don’t know, on analytics you can’t access. So, a few things… Continue reading
With the huge growth of Native Ads over the past few years we’re seeing appetite from Advertisers and Indie Publishers for Analytics catered specifically for their context. Nudge Analytics complements these executions nicely. 1) Advertorials must look different It’s easy to drop our code in and get fresh share buttons with custom analytics behind them. 2) Whitelabelled Dashboard We can provide a white labelled dashboard so you can let your clients log in and see their data. Continue reading
