How to create a media plan
A media plan outlines the schedule of activity, what is going on, how much (or impressions) and the cost. Google Sheets or Excel are very handy tools for running this. They may not be as pretty but they… Continue reading
How to calculate ROI in digital marketing
Return on investment in digital marketing is a hot topic and isn’t one that is easily answered. At least not at first glance. A very simplistic view is what went in and what went out. i.e. We spent… Continue reading
Content Marketing Strategy Example
Download our example and give it a go. It’s that simple. Here’s how you use it: Print it out. Fill it in.Take it to stakeholders, get their feedback.Adjust.Then chat with some peers, what do they think.Adjust.Then re-circulate… Continue reading
How to measure marketing ROI
Once you have established a succinct marketing strategy and objectives, establishing the return on investment is easier. You look at all your inputs, how much did you spend or invest in resources. Then look at the outputs. The… Continue reading
How to measure Content Marketing ROI
When Isaac Newton established the first law of motion, every action has an equal and opposite reaction, he probably didn’t have content marketing in mind. But it’s a useful thought to have in mind when thinking about return on investment. Continue reading
How to create great content for your website
The classic question, how do I create good content for our website? Let’s get back to basics, customers and future customers visit your website with goals in mind. Jot these down. Then look at what content could help… Continue reading
How to create good content
Good content does the job the marketer wants from it. Make sure you have an effective content marketing strategy first. This will help you understand if a piece of content is doing its job. So when creating your content, reference… Continue reading
How to develop a content strategy
Go and download our example strategy doc. Fill it in. Follow the best practices in the spreadsheet. Then each month, update and revise this, continue to develop it. Build on it, simplify it and remove it. Continue reading
How to make a content calendar
So you’ve nailed your content strategy and now you’re ready to implement it. You’ve got tons of creative ideas about how to reach your audience and boost your ROI. But you need some structure, a central place to… Continue reading
How to track marketing metrics
This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider… Continue reading
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