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Category: How To

How to guides for content marketing.

How to create a media plan

A media plan outlines the schedule of activity, what is going on, how much (or impressions) and the cost. Google Sheets or Excel are very handy tools for running this. They may not be as pretty but they… Continue reading

Ben Young
Ben Young
January 17, 2020

Content Marketing Strategy Example

Download our example and give it a go. It’s that simple. Here’s how you use it: Print it out. Fill it in.Take it to stakeholders, get their feedback.Adjust.Then chat with some peers, what do they think.Adjust.Then re-circulate… Continue reading

Ben Young
Ben Young
January 17, 2020

How to measure marketing ROI

Once you have established a succinct marketing strategy and objectives, establishing the return on investment is easier. You look at all your inputs, how much did you spend or invest in resources. Then look at the outputs. The… Continue reading

Ben Young
Ben Young
January 17, 2020

How to measure Content Marketing ROI

When Isaac Newton established the first law of motion, every action has an equal and opposite reaction, he probably didn’t have content marketing in mind. But it’s a useful thought to have in mind when thinking about return on investment. Continue reading

Ben Young
Ben Young
January 17, 2020

How to create good content

Good content does the job the marketer wants from it. Make sure you have an effective content marketing strategy first. This will help you understand if a piece of content is doing its job. So when creating your content, reference… Continue reading

Ben Young
Ben Young
January 17, 2020

How to make a content calendar

So you’ve nailed your content strategy and now you’re ready to implement it. You’ve got tons of creative ideas about how to reach your audience and boost your ROI. But you need some structure, a central place to… Continue reading

Sarah Plant
Sarah Plant
May 10, 2021

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider… Continue reading

Ben Young
Ben Young
January 17, 2020

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