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Category: How To

How to guides for content marketing.

measuring marketing success
measuring marketing success

How to measure success of content marketing

The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is that a meaningful number of people? Are they then taking the desired action, or is the content having the right impact on an audience? Because then, you are driving success. Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure success of digital marketing

Install a third-party tracking system that will measure how well your digital marketing is going. This enables you to just focus on the insights and improving your digital marketing. Then work backward from the digital marketing strategy, what is our aim here? How do we measure that? Then link this to your metrics. For example, if your aim is to attract new customers, what is a meaningful amount of potential customers? Then use your measurement to see how… Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing

How to create data driven content

How you can use data to create better content, that’s what marketers mean when they reference data-driven content. To do this you need solid content analytics, to measure and provide accurate data on your content. Are people reading it? Are they sharing it? Where do they find it? All of this helps inform and create better data-driven content. Continue reading

Ben Young
Ben Young
January 17, 2020
Content-Marketing-Strategy-Examples
Content-Marketing-Strategy-Examples

How to create a content marketing strategy that works

In this post, we cover what a content marketing strategy is, effective content strategies, examples, and also look at the nuances of certain scenarios. This post, like many on our blog, is continuously updated. So if you have any feedback, we’d love to hear it. We also include a template for your content marketing strategy at the bottom for you to use. What is content marketing? Content marketing is using content to provide value to your potential customers,… Continue reading

Ben Young
Ben Young
November 6, 2019
How to articulate the ROI of your content
How to articulate the ROI of your content

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver the business outcome that you require? Pretty simple. How do you define those outcomes? That’s the more tricky part. But it typically comes down to a few buckets, awareness, interest, desire and… Continue reading

Ben Young
Ben Young
November 1, 2019

How to use Nudge Conversions with SumoMe

We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in your Nudge dashboard. Take that pixel and drop it in your Scroll Box, or Welcome Matt under ‘Tracking Pixels’ like such: Then, you can track which content drives conversion through the panel. i.e. I can see this post… Continue reading

Ben Young
Ben Young
January 13, 2016

How to increase your Earned Impressions

Earned Impressions are one of the most valuable metrics for optimizing your paid content campaigns, they are any impressions that arise from a social share. This metric can help you to pick top performing content for promotion that can help extend your campaign reach. However, what do you do if your content’s not bringing in high earned impressions? Earned Impressions – Tips & Tricks  Note: If you’re agency or brand side, make sure that you’re reviewing the share copy when signing off… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 28, 2015

How to increase EdgeRank with Content Analytics

In short – a lot of Facebook pages have been hit by the Facebook algorithm change. The way to combat that is to increase your EdgeRank, a measure of how good your Facebook content is. Similar to Google with PageRank, this is an algorithm as to what to show on the homepage.  The newsfeed is the same as the first page of Google. So, what we’ve learnt to do, is post to Facebook, then put a little spend behind our… Continue reading

Ben Young
Ben Young
July 28, 2014