Use a specialist marketing analytics tool that enables you to measure the things you need to measure. Specialist tools like Nudge, take all the learnings from the whole market, synthesize them and help establish the best practices. What are the most important things to be tracking?
These enable you to measure how the content is performing, what is working, what isn’t working.
To install these, it typically involves signing up, giving permission to access your social channels and installing code on your website. This enables the analytics provider to measure the events and share their analysis. Often in a real-time dashboard.