Home Breadcrumb Blog Breadcrumb Tag: Content Marketing

Tag: Content Marketing

View the latest data, insights, research and case studies from Nudge on content marketing. Use the Nudge platform to improve your content marketing.

Can collaboration in content collapse already?

Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the…

Ben Young
Ben Young
March 26, 2021

Does Google even need us?

What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search…

Ben Young
Ben Young
March 26, 2021

NFTs and Content

I had just bought 1/1000th of a first edition Ian Fleming book, Goldfinger. Now what? Can I go read it? It turns out it is stored in a secure east coast facility, held on my and 999 others behalf by…

Ben Young
Ben Young
March 26, 2021

The economics of attention

This piece highlights the economics of attention across consumer media. This is curious for a few reasons, understanding what we as consumers get for free and what that’s worth, what consumers are willing to pay for content, the potential for…

Ben Young
Ben Young
March 17, 2021

The first time Apple built a Search Engine

Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the…

Ben Young
Ben Young
March 17, 2021

How to analyze content using scroll depth

Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving.   A few use cases for scroll analytics There are a number of reasons…

Ben Young
Ben Young
February 24, 2021

The 2021 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT…

Ben Young
Ben Young
February 23, 2021

Reporting vs analytics, what’s the difference?

Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. That’s reporting. Analytics: Today, 100 people shopped at our store,…

Ben Young
Ben Young
February 23, 2021

What’s on your Content Marketing Dashboard?

This year I’ve been asking folks, what’s on your content dashboard? Where are the gaps? What could be improved? It’s cheesy but the same as when you’re driving a car, having the right marketing dashboard, the…

Ben Young
Ben Young
February 23, 2021

Content Marketing Trends & Insights

In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it…

Ben Young
Ben Young
February 22, 2021

Subscribe to our Weekly Newsletter

Join us every Friday for the latest content, advertsing and industry insights.