This Week in Native Ads

This Week in Native Ads 11/16

  One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth.   The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour […] Read More

by , November 16, 2018

Strategy & Tactics

Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth

  Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace.   You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion dollars worth of the commodity. Vanished without a trace. Or that 800 million bushels of soybeans disappeared overnight. […] Read More

by , November 16, 2018

This Week in Native Ads

This Week in Native Ads 10/26

  One big thing It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat.   The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight.   The […] Read More

by , October 26, 2018

Insights

On Valentine’s Day, Consumers Spend 69% Longer on Quizzes

  Valentine’s Day is nearly upon us!   Some people will look to spoil, others will want to be spoiled. Some will spend the day curled up on the couch eating crisps, wishing for the the day to be over…   I’m no dating expert, but I do know a thing or two about advertising; […] Read More

by , February 9, 2018

Nudge, Product Releases

Nudge integrates artificial intelligence into its native content platform

  Nudge integrates artificial intelligence into its native content platform   Technology provides predictive intelligence of content performance and audience interaction for native content campaigns.   NEW YORK, NEW YORK, – SEPTEMBER 2017   Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced […] Read More

by , September 27, 2017

This Week in Native Ads

This Week in Native Ads 4/21

Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look […] Read More

by , April 20, 2017

This Week in Native Ads

This Week in Native Ads 4/14

Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have a role in […] Read More

by , April 13, 2017

This Week in Native Ads

This Week in Native Ads 4/7

A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It’s a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout out to a friends company, Brand Brief, they’re letting you run influencer campaigns from your phone. […] Read More

by , April 6, 2017

This Week in Native Ads

This Week in Native Ads 3/31

The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Give it a read. This is just good, smart marketing, finding what works and doing more […] Read More

by , March 30, 2017

This Week in Native Ads

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. […] Read More

by , March 23, 2017