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Tag: Content Marketing

This Week in Native Ads 4/21

Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make…

Hollie-Blue Allum
Hollie-Blue Allum
April 20, 2017

This Week in Native Ads 4/14

Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the…

Ben Young
Ben Young
April 13, 2017

This Week in Native Ads 4/7

A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It’s a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout…

Ben Young
Ben Young
April 6, 2017

This Week in Native Ads 3/31

The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result.

Ben Young
Ben Young
March 30, 2017

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