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Tag: Content Marketing

View the latest data, insights, research and case studies from Nudge on content marketing. Use the Nudge platform to improve your content marketing.

The first time Apple built a Search Engine

Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the time Apple launches a search engine? On HackerNews, an ex-Apple developer (jd20) shared how the first AppleBot was run. AppleBot being the program that goes out and builds an index of websites, captures metadata like topic,… Continue reading

Ben Young
Ben Young
March 17, 2021

How to analyze content using scroll depth

Scroll depth is a content engagement metric, commonly used by marketers, to analyze what percentage of a page a user has scrolled to before leaving. A few use cases for scroll analytics There are a number of reasons why scroll tracking is useful for content marketers. The biggest reason being, it’s important that your content is seen and consumed, otherwise – why waste time creating it in the first place? Knowing where people drop off on a page helps marketers… Continue reading

Ben Young
Ben Young
February 24, 2021

The 2022 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT also there is more competition. In the past, when we explored top performers, the consistent finding was that the top 25% invest more in data and insights than anyone else. Those that invest, find smarter ways to get ahead or… Continue reading

Ben Young
Ben Young
February 23, 2021

Reporting vs analytics, what’s the difference?

Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. That’s reporting. Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York. Analytics finds patterns and analysis in the data, to enable better decision-making. If it doesn’t do that, it’s not analytics. It’s just more data. Analytics is helpful in describing or understanding how an… Continue reading

Ben Young
Ben Young
February 23, 2021

Content Marketing Trends & Insights

In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it three times, it makes it more legit, right? But honestly, that is the predominant trend this year. That is the biggest content marketing trend at a macro level, but day to day, there appear to be two buckets in content… Continue reading

Ben Young
Ben Young
February 22, 2021

The Best Native Advertising Examples of 2021

Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional terms that are synonymous with native content, e.g. branded content, sponsored content, and custom content. Each week, we handpick exceptional content campaigns that we’ve… Continue reading

Ben Young
Ben Young
February 3, 2021

A Better Alternative to Google Analytics for Content Marketing

Content marketers are seeking a better alternative to Universal Analytics (Google Analytics) or GA4.  In the early days of the internet, we visited homepages, clicked around, and left. We didn’t even have tabs, smartphones, or social sharing. It was in this context Google acquired Urchin to form Google Analytics. That was the old way. Now we live in a multi-tab, multi-device, multi-format world. Content is delivered to our customers seamlessly and on-demand. Users are blind to banner ads. To stand… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 26, 2020

Low admin analytics option for developers.

We pulled together this post to help sum up some of the ways to tackle analytics, from log based, events, private hosting. Developers have a rich array of solutions available to them. Many of the solutions come down to, what is the initial setup, ongoing administration AND will my team use it. Our pitch at Nudge to developers, is the low admin option. You install the code once. Then the marketers on your team can configure if they… Continue reading

Ben Young
Ben Young
May 25, 2020

This Week in Native Ads 3/13

We're hearing more people are WFH, if you've got time for a 30 minute coffee over screen share, Gustaf would still love to chat. He is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Much appreciated. ? A lot of info is flying around about Covid, Noah put together a simple verified list about it in an… Continue reading

Ben Young
Ben Young
March 13, 2020