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Tag: Content Marketing

View the latest data, insights, research and case studies from Nudge on content marketing. Use the Nudge platform to improve your content marketing.

This Week in Native Ads 02/19

Campaign of the Week: Scotch & Other Stories to Savor Source: Travel + Leisure Why we like it: This masterfully crafted custom feature in Travel + Leisure invites you into an alluring world of the finest single malts, with delightful facts and the stories behind them. Quote of the Week People come back because of the attachment that they have… Continue reading

Ben Young
Ben Young
February 18, 2016

This Week in Native Ads 02/05

Campaign of the Week: It’s Not Too Late to Host an Effortless Game Day Party Source: Serious Eats Why we like it: Hyped about the upcoming Super Bowl 50-Party? Want to make it perfect but afraid you don’t have the time? No worries, this sponsored piece on Serious Eats by Boxed has got you covered. It’s a Super Bowl guide including a checklist and… Continue reading

Ben Young
Ben Young
February 4, 2016

This Week in Native Ads 01/29

Campaigns of the Week: Discover the Hidden Beauty of New York with Paul Jung Source: Design Milk Why we like it: In this piece of content brought to you by Range Rover and Design Milk, New York based photographer Paul Jing takes you on a trip around his favorite city. Showing angles and views sometimes hidden from the untrained eye. The piece is presented as both a video and an article,… Continue reading

Ben Young
Ben Young
January 28, 2016

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. That means any reasonable person should be able to spot sponsored content. Things you can look for: In the header, you are looking for a logo or a paid for by. Pre-click, on a feed, near the headline should be a brand logo. A disclosure,… Continue reading

Ben Young
Ben Young
January 18, 2016

How to use Nudge Conversions with SumoMe

We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in your Nudge dashboard. Take that pixel and drop it in your Scroll Box, or Welcome Matt under ‘Tracking Pixels’ like such: Then, you can track which content drives conversion through the panel. i.e. I can see this post… Continue reading

Ben Young
Ben Young
January 13, 2016

Why Nudge is the right tool for native

Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores the features you need from your native analytics tool so that you can prove ROI to clients, optimize your content to hit targets and save yourself time on each report. Unique Metrics Nudge is focused on paid content so the… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
January 12, 2016

Native advertising vs Sponsored Content

In our Branded Content and Native Advertising Glossary we define each. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Sponsored content, similar to paid content, describes content that has been paid for by a brand. Content may or may not be directly related to the brand. You would say Sponsored Content is a type of Native Advertising, colloquially it… Continue reading

Ben Young
Ben Young
January 11, 2016

Why Content Marketers Should Pay Attention to Attention Minutes

Have you ever woken up in the morning, rolled over, opened Facebook and clicked a few links? Chances are you have, and if you’re like me, you read and hit the back button. Scroll and click another link. Or, you’re on your computer, open a million tabs, and read the content later. Only to close the tab. This is how we consume content now. The internet is less of a journey from site to site, and more that we go… Continue reading

Ben Young
Ben Young
December 16, 2015

A simple yet effective guide to using native content in your marketing funnel

Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content as a starting point we’ll look at what a native content funnel for the entertainment category looks like. The goal is to drive awareness for the upcoming movie, engagement and then ticket sales for the opening. Entertainment Native Content… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 8, 2015

The 5 things you can do to improve social metrics on your content

Hey, Thanks for stopping by, you’re here because you want to figure out how to improve some of the social metrics around your content. Let me first say (because this is how I pay the bills) you should explore if Nudge is right for you, as the website gives you the top line social metrics. Right into it. 1) Optimize your share copy So, you want to maximize sharing inside social networks but also the rate at which people click… Continue reading

Ben Young
Ben Young
January 28, 2015