Measuring content marketing with Nudge is easy and takes only a few minutes to get set up. Nudge is a content analytics platform that is focused on how customers engage with your content. Think of it as like a traditional web analytics but focused for content. The platform brings in attention and other engagement metrics to see how customers are engaging. Sign up to Nudge First you need to sign up to Nudge, click the sign up… Continue reading
Conversion rate is the rate at which potential customers take action after engaging with marketing & advertising initiatives. Conversion rates is calculated by taking the total number of conversions, divided by people that engaged with an experience, multiplied by 100%. i.e. 10 conversions, from 100 people, is 10%. If you are new to Conversion rates, you might find these posts helpful: What are conversion rates in marketing? How can I increase my conversion rate? Why conversion rate… Continue reading
Marketing measurement is the process of measuring & collating data on marketing efforts. Analytics is the analysis of this data. There is often confusion between measurement and analytics. Strictly speaking analytics looks at the market and derives data from it, measurement is a direct measure of action. Colloquially though, marketers tend to intermingle the terms. Why is marketing measurement important? Marketing measurement is important, as it means marketers aren’t operating in the dark. They have access to direct data… Continue reading
Nudge is a web analytics platform that is focused on attention and engagement from audiences. Tracking scroll metrics comes out of the box. Read on to see how to enable scroll analytics for your experience. You might use this for content marketing, native / programmatic advertising or just understanding how audiences scroll through your pages. Sign up to Nudge First you need to sign up to Nudge, click the sign up button. Enter your email and a… Continue reading
Attention analytics aims to accurately measure how much attention a customer is paying attention to a marketing or advertising initiative. Attention is a metric that Nudge measures to enable marketers to see how customers are engaging with them. This post includes: What is attention analytics? What are attention metrics? Why are attention metrics important? Common attention metrics Common metric comparisons What attention metrics can you use on programmatic? What are the best practices… Continue reading
As the year of the great analytics unbundling, where Google Analytics is retiring universal analytics to shift to GA, many are considering what their analytics stack looks like. Web analytics is a system for collecting, processing and finding insight in the data of web visitors. Typically installed through additional tracking code on the website, which collects the data and shows it in an online dashboard. This list does not include intelligence solutions, each on this list, has its… Continue reading
The best dashboard is the one you use so start simple. A good place to start, is with an out of the box dashboard, that gives you the top line metrics you need to see. Use that for a bit, then after a few months, customize it to suit. Or you figure out what exact metrics to focus on. Going fancy or too technical too early in a content marketing program can limit options down the track. It’s better… Continue reading
UTM parameters are an important tool for tracking the effectiveness of your marketing campaigns. What does UTM mean? UTM stands for “Urchin Tracking Module”. Urchin was a web analytics tool that Google acquired and used to develop Google Analytics. The tracking module enabled classification of traffic sources. What are UTM parameters? UTM parameters are tags that you add to the end of your URLs to help you track the source, medium, and campaign name of your traffic. Here’s an… Continue reading
UTM Parameters are typically used to help categorize different traffic sources for further analysis at a later date. In some cases you may consider not using UTM parameters because you want traffic sources to be merged together. Or maybe you don’t want to leak the data out. In which case you may use different parameters, that you can isolate later. Or use non standard descriptions. Continue reading
But wait you say, I have never paid for analytics before, I have always used free solutions available. You’re not alone, with some of those free solutions retiring and moving to more complex offerings. Many are left wondering what to do. To invest the time to upskill and use the more complex functions, or to evaluate other tools. Paying nothing is hard to beat (which is why Nudge has a free tier). But the problem with not paying anything for… Continue reading
