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Category: Analytics

All of our analytics content, including glossary, how to.

Tracking Scroll Depth

Scroll Depth enables you to see how much engagement you get on your pages. It identifies how all of your users are consuming your content with the view that more consumption is better than less. It provides an objective benchmark to identify the quality of your pages. Marketers often ask, what is a good benchmark for scroll? An average of 53% is typical. With shorter content you expect it to be higher, and then lower for longer content. The best benchmark… Continue reading

Ben Young
Ben Young
April 25, 2022

Using Nudge for Ecommerce

What is Ecommerce if not a content site, but with the ability to buy what you like? Content is the engine behind e-commerce. Each product page & listing has to deliver. It has to capture and engage the user when they arrive, wherever they arrive from. It is the pinnacle of content marketing. Getting deeper insight in to what is working before the conversion has been a gray area for e-commerce marketers. But utilizing Nudge measurement, they can get a… Continue reading

Ben Young
Ben Young
March 21, 2022

How to verify branded content

Are you looking to verify the performance of your branded content? Then you’ve come to the right place. What makes branded content verification different to other advertising, is the art and science. Content requires consumption to be effective. And then, often you need to verify the traffic sources to the content. Often also there are technical challenges that need to be overcome. The other challenge can be the scale, often branded content has less impressions than say a display campaign. Continue reading

Ben Young
Ben Young
January 31, 2022

Marketing Analytics

Marketing analytics is a dynamic continuous feedback loop on how a company is performing in their market. It canvasses brand; commercial; market & performance. Marketers use Nudge to measure their marketing activities. What makes Nudge different is the ability to measure things that were prior unmeasurable, providing fresh metrics, which makes it easier to understand where air is leaking out of the system and where opportunities lye. Insights, benchmarks & conversions help shift the team from analysis to action faster. Continue reading

Ben Young
Ben Young
January 10, 2022

Building a Measurement Plan

A marketing measurement plan, outlines the objective of the marketing activity, the tangible things that need to be measured, the relevant metrics for the objective, the tools used and finally the workflow to capture, QA and surface that data so it is actionable. Adopted by media & enterprise teams, setting a measurement plan upfront helps ensure success but also puts rigor in to the marketing activity. It’s almost like a mini check in. Where they go wrong, is if this… Continue reading

Ben Young
Ben Young
November 22, 2021

The Art of Benchmarking

This is a skill marketers should adopt, continuously benchmarking. benchmarking is identifying older performance from competitors or your own, and then comparing current performance against it. This creates a tension around finding areas to improve and helps prioritize the changes to get there. The process to create your own benchmarks is simple. Go in to your analytics platform Select data for the last quarter Write down the average performance Now use this as your benchmark for all new pieces of… Continue reading

Ben Young
Ben Young
November 22, 2021

Should you create new content or improve old?

The real question is what role can benchmarks play in measurement? It can provide the decision tree for creating new or improving old content. The art of benchmarking is a valuable skill. Once you know how you are performing contextualize performance in either industry or prior benchmarks. This helps dramatically and answers two simple questions, should I create new content, promote it more or simply improve my existing content? If under benchmarks, focus on improving existing content. If you’re… Continue reading

Ben Young
Ben Young
November 16, 2021

Video Measurement API

Brands are creating their studios and in turn streaming services. With the express aim of building direct relationships with their market. For those seeking to understand the success of their streaming efforts. We offer a video measurement API. Enabling technology teams to send events, have them processed and then the results retrieved by API. Examples of reporting: Who is watching and whereMost popular contentRepeat watching of contentPopular times of day and days of weekDrop off rates, average view… Continue reading

Ben Young
Ben Young
September 1, 2021

What is Content Analytics?

Content analytics has risen in popularity as the amount of content created by brands has soared. Traditionally you would think of consumer brands but the rise of the digital economy and social media has meant that B2B has just as much need to create content. With this rise in popularity and investment, so has competition and thus the need for deeper insight.  Content Analytics enables companies to examine methodically their content and how it has performed, to find insight and… Continue reading

Ben Young
Ben Young
May 12, 2021
benefits of multi channel analytics
benefits of multi channel analytics

3 big benefits of using multi-channel analytics

A multi-channel campaign refers to when a marketer uses several media channels to deliver their marketing message. For instance, one campaign could involve email, social media, mobile, display ads, television, OTT, and many other channels. By utilizing multiple channels, brands are able to interact with their audience across multiple touchpoints, which cuts through at a higher rate and leads to a more comprehensive campaign overall. Any marketer that decides to run a multi-channel campaign needs to be able to understand… Continue reading

Ben Young
Ben Young
February 24, 2021