![](/wp-content/uploads/2022/05/how-to-measure-brand-awareness-2_4758.jpg)
![](/wp-content/uploads/2022/05/how-to-measure-brand-awareness-2_4758-900x540-c-default.jpg)
How to Measure Brand Awareness
You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of awareness of your brand and then a post exposure awareness to identify how effective a communications and marketing campaign… Continue reading