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Nudge Metrics – Why you shouldn’t stop at engagement
For a lot of brands the success of a campaign is hung up on engagement (and therefore shares). Shares and engagement with the content are of course important metrics and we need them to understand if the content was received well by the audience. But what’s surprising is how often the reporting stops there. This week we’re going to look into: Earned Impressions Earned Impressions are any impressions that… Continue reading
