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Category: Analytics

All of our analytics content, including glossary, how to.

Analytics

Guide to Digital Marketing Analytics

Digital marketing analytics is a process for organizing, collecting & analyzing data from digital marketing activities. The performance and insights then inform data-led decision making. Here is a 7-step guide to making the most of your digital marketing analytics. 1. Start with the business objectives and digital marketing strategy Understanding what digital marketing is trying to achieve first and foremost.   2. Find the metrics which suit those objectives Zooming in on the most suitable metrics to measure helps the… Continue reading

Ben Young
Ben Young
April 24, 2023
Analytics

What is Analytics?

Analytics is the process of collecting, processing and analyzing data & insights it creates. Then taking business decisions from this data.  The word “analytics” comes from the Greek word “analuein,” which means “to unravel” or “to analyze.” The word was later adapted into Latin as “analytica,” and then into English as “analytics.”  This provides the right lens to think about it, analytica is the science of analysis. And data helps provide the mechanism for analysis.  These… Continue reading

Ben Young
Ben Young
April 24, 2023
Analytics

Guide to UTM Parameters

UTM parameters are an important tool for tracking the effectiveness of marketing campaigns. What does UTM mean? UTM stands for “Urchin Tracking Module”. Urchin was a web analytics tool that Google acquired and used to develop Google Analytics. The tracking module enabled classification of traffic sources. This post includes: Introduction to UTM parameters How do they work Why are they important? Different types Best practices Privacy considerations FAQs about UTMS   Introduction… Continue reading

Ben Young
Ben Young
April 19, 2023
Analytics

Adobe Analytics vs Google Analytics

In this post, a comparison is made between Adobe Analytics and Google Analytics, two popular web analytics tools. Adobe Analytics is a comprehensive platform that provides real-time insights into customer behavior and offers advanced data visualization tools and strong integration with other Adobe products. However, it is noted that Adobe Analytics has a high cost of ownership and a steep learning curve. On the other hand, Google Analytics is highlighted for its accessibility and user-friendly interface, although it has… Continue reading

Ben Young
Ben Young
April 10, 2023
Analytics

How to optimize programmatic ads to quality

Buying programmatic traffic enables advertisers to get hyper targeted and tap into new audiences. However when it comes to optimizing these new sources to quality, that can be a bit harder. Optimizing programmatic buys to quality metrics is important, because it ensures that each part of the buy is doing its part. It means right audience, right time, right message and the right message. Advertisers often struggle to sort through the data in a timely manner. So Nudge devised a… Continue reading

Ben Young
Ben Young
March 30, 2023
Analytics, Analytics, Content Marketing

How to measure content marketing with Nudge

Measuring content marketing with Nudge is easy and takes only a few minutes to get set up. Nudge is a content analytics platform that is focused on how customers engage with your content. Think of it as like a traditional web analytics but focused for content. The platform brings in attention and other engagement metrics to see how customers are engaging.   Sign up to Nudge First you need to sign up to Nudge, click the sign up… Continue reading

Ben Young
Ben Young
March 29, 2023
Analytics

Why is my conversion rate so low?

A low conversion rate means that less people are completing the conversion actions, compared to before. This could be a configuration issue, and/or a change in the dynamics of traffic. You need to diagnose this change, which is where your analytics system comes in helpful. Create a spreadsheet, for a date range, from before the conversion rate dropped and after. Then pull some of these metrics. Conversion by traffic source, and conversion by traffic source by device. Conversion by geography. Continue reading

Ben Young
Ben Young
March 28, 2023
Analytics

Guide to Engagement Analytics

Engagement analytics is the process of tracking, measuring and processing of engagement actions on a webpage. The data is then shown in an online dashboard.   Why are Engagement Analytics important? Seeing how audiences engage, rather than passively view, a webpage or piece of content, helps to understand what is going to drive demand. Audiences seek out & share engaging content. Thus companies want to be able to tell if their content is engaging. In 2023, Google Search algorithms have… Continue reading

Ben Young
Ben Young
March 25, 2023
Analytics

How to measure engagement with Nudge

Nudge enables you to collect engagement analytics on any webpage or content. Simply sign up, install the code, and view the data in the online dashboard. This post details how to get set up to measure engagement metrics. This can work on any browser based experience where javascript can be installed. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. Continue reading

Ben Young
Ben Young
March 25, 2023
Analytics

Guide to Conversion Rate

Conversion rate is the rate at which potential customers take action after engaging with marketing & advertising initiatives. Conversion rate is calculated by taking the total number of conversions, divided by people that engaged with an experience, multiplied by 100%. i.e. 10 conversions, from 100 people, is 10%.   This post includes: Why is conversion rate important? What is a good conversion rate? How to track conversion rates How to Improve your conversion rate Why… Continue reading

Ben Young
Ben Young
March 21, 2023