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Category: Analytics

All of our analytics content, including glossary, how to.

How to critically analyze

Critically analyzing means pulling apart the data and understanding each component. Break it apart, into a series of statements. Is each statement true? What is the opposite? What is not being said? If someone is saying look…

Ben Young
Ben Young
January 17, 2020

How to interpret data

A helpful tip in interpreting data is to re-enact how the data was created. This helps understand what the data means, what it reflects and also how you can use it for decision making. For example, for content analytics,…

Ben Young
Ben Young
January 17, 2020

How to make data driven decisions

Data-enabled decisions mean you use data to help guide decision making. Data can help provide direction or help unstick indecision, by providing feedback. It’s worth noting that data just reflects something that has been observed. So it is often…

Ben Young
Ben Young
January 17, 2020

How to deliver data driven marketing

Embrace data driven decision making as an input in to your marketing. As you shape up your strategy and plans, use data audits to understand what is working and what isn’t working. Then embrace continual optimization and changes through a…

Ben Young
Ben Young
January 17, 2020

How to analyze an article example

First load up the article, pull up your content analytics, then start to look through the data. Does the article perform above benchmarks? Below? Are people reading all of it? Is there a common drop off point?…

Ben Young
Ben Young
January 17, 2020

How to analyze data

Interrogate the data, how was this data created? Is it clean? Does the recording of the data reflect the intention for how you want to use the data. Does it reflect the right date ranges? See if you can…

Ben Young
Ben Young
January 17, 2020

How to analyze a chart

The first watch out in understanding a chart is looking at the scales. These can be easily distorted to misrepresent findings. Take a chart that is a portrait and make it landscape and it instantly stretches out. So…

Ben Young
Ben Young
January 17, 2020

How to analyze a video

Data really really helps in analyzing a video. So first stop is to go and get all your data on the video. Then re-watch the video, comparing how you watch it versus the data you have on its performance.

Ben Young
Ben Young
January 17, 2020

How to do a data analysis report

The scope of this could vary dramatically but the basics of a data analysis report include An executive summary, what is that the data is showing us and what did we find. Methodology, how was the data collected Constraints/limitations of…

Ben Young
Ben Young
January 17, 2020

How to analyse a report

When critically analyzing a report, make sure you read it start to finish. Often a nice trick is to start at the back and read all the addendums before you read the actual report. This is often where the limitations…

Ben Young
Ben Young
January 17, 2020

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