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Category: Analytics

All of our analytics content, including glossary, how to.

how to use digital media analytics to improve roi
how to use digital media analytics to improve roi

Why Marketers Need Digital Media Analytics to Improve ROI

Digital media, otherwise known as ‘content’, can be created, seen, modified, and shared online. Examples of digital media formats include podcasts, video games, videos, websites, social media, and online advertising. By using digital media analysis software, you have the ability to observe, report, and improve your digital media campaigns. You obtain insight into what content performs well, where you’re reaching people, which channels have the best engagement, and what your audience’s conversion journey is. If you’re able to figure out… Continue reading

Ben Young
Ben Young
February 24, 2021
how to choose your digital marketing dashboard
how to choose your digital marketing dashboard

How to choose your digital marketing dashboard

Choosing a digital marketing dashboard can be difficult. But let’s not get ahead of ourselves – let’s start by defining what it is. A digital marketing dashboard is a collection of metrics, with the purpose of displaying important information in regards to your business. And just like a dashboard in your car, a digital dashboard is there to provide you with a top-level overview of your key data points, with the ability to dive deeper into the data, to provide… Continue reading

Ben Young
Ben Young
February 24, 2021
Reporting vs analytics, what's the difference?
Reporting vs analytics, what's the difference?

Reporting vs analytics, what’s the difference?

Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. That’s reporting. Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York. Analytics finds patterns and analysis in the data, to enable better decision-making. If it doesn’t do that, it’s not analytics. It’s just more data. Analytics is helpful in describing or understanding how an… Continue reading

Ben Young
Ben Young
February 23, 2021
How to choose the right marketing analytics platform
How to choose the right marketing analytics platform

How to pick the right marketing analytics dashboard

Let’s unpack the term, analytics means data and analysis that enables decision, so a marketing analytics platform is a place that allows marketers to make better decisions from analysis of their marketing efforts.  In looking for a platform, as marketers, we tend to google it, open a website with a list and open a bunch of tabs, look at each website. Then maybe explore a couple.  This helps canvas the market (yes) – but it misses a crucial step. What… Continue reading

Ben Young
Ben Young
February 23, 2021
What's on your content marketing dashboard?
What's on your content marketing dashboard?

What’s on your Content Marketing Dashboard?

This year I’ve been asking folks, what’s on your content dashboard? Where are the gaps? What could be improved? It’s cheesy but the same as when you’re driving a car, having the right marketing dashboard, the right instruments, helps you get where you’re going (pun intended). With everyone online, digital is playing an ever more important role in the purchase cycle. Getting customers engaged is worth more now than before. This would be a great post… Continue reading

Ben Young
Ben Young
February 23, 2021

Low admin analytics option for developers.

We pulled together this post to help sum up some of the ways to tackle analytics, from log based, events, private hosting. Developers have a rich array of solutions available to them. Many of the solutions come down to, what is the initial setup, ongoing administration AND will my team use it. Our pitch at Nudge to developers, is the low admin option. You install the code once. Then the marketers on your team can configure if they… Continue reading

Ben Young
Ben Young
May 25, 2020
dcm trackers
dcm trackers

Partner won’t support DCM trackers?

In a first-party, privacy-centric world, these issues are popping up more and more – marketers unable to track their activity. As a marketer, you can’t be investing without solid established measurement. Why wouldn’t some folks want DCM click trackers? Cautious around inappropriate use by other agencies/brands. Easier to say a blanket no. Not covered in contract. Transparency. Use of traffic which can slip past IVT partners. Changes in browser support (away from third party cookies) What solutions are there? First… Continue reading

Ben Young
Ben Young
March 26, 2020
how to measure
how to measure

How to measure brand awareness

The simplest easiest way is to survey your intended audience. To establish if they know of your brand. This could be prompted or unprompted. For example which of these car brands do you recognize? Or what car brands do you know? Doing this pre and post-marketing and advertising activity or engagement from your clients will help establish – how your work has driven brand awareness. Continue reading

Ben Young
Ben Young
January 17, 2020
marketing data analysis
marketing data analysis

How to critically analyze

Critically analyzing means pulling apart the data and understanding each component. Break it apart, into a series of statements. Is each statement true? What is the opposite? What is not being said? If someone is saying look this way, what is the other way? This helps form the bones of critical thinking. Continue reading

Ben Young
Ben Young
January 17, 2020
marketing data analysis
marketing data analysis

How to interpret data

A helpful tip in interpreting data is to re-enact how the data was created. This helps understand what the data means, what it reflects and also how you can use it for decision making. For example, for content analytics, revisiting a piece of content. And following the actions that are being recorded. The closer you can mimic the real world method the better. This is a great first step in helping interpret the data that you are… Continue reading

Ben Young
Ben Young
January 17, 2020