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Category: Analytics

All of our analytics content, including glossary, how to.

Marketing Analytics

Marketing analytics is a dynamic continuous feedback loop on how a company is performing in their market. It canvasses brand; commercial; market & performance. Marketers use Nudge to measure their marketing activities. What makes Nudge different is the ability to measure things that were prior unmeasurable, providing fresh metrics, which makes it easier to understand where air is leaking out of the system and where opportunities lye. Insights, benchmarks & conversions help shift the team from analysis to action faster. Continue reading

Ben Young
Ben Young
January 10, 2022

Building a Measurement Plan

A marketing measurement plan, outlines the objective of the marketing activity, the tangible things that need to be measured, the relevant metrics for the objective, the tools used and finally the workflow to capture, QA and surface that data so it is actionable. Adopted by media & enterprise teams, setting a measurement plan upfront helps ensure success but also puts rigor in to the marketing activity. It’s almost like a mini check in. Where they go wrong, is if this… Continue reading

Ben Young
Ben Young
November 22, 2021

The Art of Benchmarking

This is a skill marketers should adopt, continuously benchmarking. benchmarking is identifying older performance from competitors or your own, and then comparing current performance against it. This creates a tension around finding areas to improve and helps prioritize the changes to get there. The process to create your own benchmarks is simple. Go in to your analytics platform Select data for the last quarter Write down the average performance Now use this as your benchmark for all new pieces of… Continue reading

Ben Young
Ben Young
November 22, 2021

Should you create new content or improve old?

The real question is what role can benchmarks play in measurement? It can provide the decision tree for creating new or improving old content. The art of benchmarking is a valuable skill. Once you know how you are performing contextualize performance in either industry or prior benchmarks. This helps dramatically and answers two simple questions, should I create new content, promote it more or simply improve my existing content? If under benchmarks, focus on improving existing content. If you’re over… Continue reading

Ben Young
Ben Young
November 16, 2021

Video Measurement API

Brands are creating their studios and in turn streaming services. With the express aim of building direct relationships with their market. For those seeking to understand the success of their streaming efforts. We offer a video measurement API. Enabling technology teams to send events, have them processed and then the results retrieved by API. Examples of reporting: Who is watching and whereMost popular contentRepeat watching of contentPopular times of day and days of weekDrop off rates, average view… Continue reading

Ben Young
Ben Young
September 1, 2021

What is Content Analytics?

Content analytics has risen in popularity as the amount of content created by brands has soared. Traditionally you would think of consumer brands but the rise of the digital economy and social media has meant that B2B has just as much need to create content. With this rise in popularity and investment, so has competition and thus the need for deeper insight.  Content Analytics enables companies to examine methodically their content and how it has performed, to find insight and… Continue reading

Ben Young
Ben Young
May 12, 2021
benefits of multi channel analytics
benefits of multi channel analytics

3 big benefits of using multi-channel analytics

A multi-channel campaign refers to when a marketer uses several media channels to deliver their marketing message. For instance, one campaign could involve email, social media, mobile, display ads, television, OTT, and many other channels. By utilizing multiple channels, brands are able to interact with their audience across multiple touchpoints, which cuts through at a higher rate and leads to a more comprehensive campaign overall. Any marketer that decides to run a multi-channel campaign needs to be able to understand… Continue reading

Ben Young
Ben Young
February 24, 2021
how to use digital media analytics to improve roi
how to use digital media analytics to improve roi

Why Marketers Need Digital Media Analytics to Improve ROI

Digital media, otherwise known as ‘content’, can be created, seen, modified, and shared online. Examples of digital media formats include podcasts, video games, videos, websites, social media, and online advertising. By using digital media analysis software, you have the ability to observe, report, and improve your digital media campaigns. You obtain insight into what content performs well, where you’re reaching people, which channels have the best engagement, and what your audience’s conversion journey is. If you’re able to figure out… Continue reading

Ben Young
Ben Young
February 24, 2021
how to choose your digital marketing dashboard
how to choose your digital marketing dashboard

How to choose your digital marketing dashboard

Choosing a digital marketing dashboard can be difficult. But let’s not get ahead of ourselves – let’s start by defining what it is. A digital marketing dashboard is a collection of metrics, with the purpose of displaying important information in regards to your business. And just like a dashboard in your car, a digital dashboard is there to provide you with a top-level overview of your key data points, with the ability to dive deeper into the data, to provide… Continue reading

Ben Young
Ben Young
February 24, 2021
Reporting vs analytics, what's the difference?
Reporting vs analytics, what's the difference?

Reporting vs analytics, what’s the difference?

Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. That’s reporting. Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York. Analytics finds patterns and analysis in the data, to enable better decision-making. If it doesn’t do that, it’s not analytics. It’s just more data. Analytics is helpful in describing or understanding how an… Continue reading

Ben Young
Ben Young
February 23, 2021