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Category: Analytics

All of our analytics content, including glossary, how to.

How to analyze A/B test results

A/B Testing is a tremendous practice for marketers to test two different variations. However, it is not bulletproof. First, you need to think about context, what happened before/after people engaged with this A/B test. You want to make sure…

Ben Young
Ben Young
January 17, 2020

How to analyze an audience

In analyzing an audience, you must understand how the audience data was collected. Is this first-party observed data, merged data, sampled data. How are the demographics for the data collected? Establishing these helps you understand your data foundation,…

Ben Young
Ben Young
January 17, 2020

How to analyze demographic data

First, you must interrogate and understand how the demographic data was collected. This can provide limitations, nuance, and context which is important. For example, if it is inferred data, you may interpret your outcomes differently. Then break apart your…

Ben Young
Ben Young
January 17, 2020

How to analyze frequency data

Frequency data is vital for understanding how frequency can drive an impact on your results. The first step is understanding how the frequency data was collected, especially if you are combining multiple data sources. You need to make sure…

Ben Young
Ben Young
January 17, 2020

How to analyze trends

Identifying trends in your data is useful to map the trajectory of whatever your dataset is measuring. Typically Google Sheets and Excel include the ability to add a trend line, which is the most basic example of doing so.

Ben Young
Ben Young
January 17, 2020

Data driven insights

We all love a good insight, those magic moments which help you dramatically improve or understand what’s going on in the market. Typically these were research-based, through surveys and panels. But increasingly data collection is now providing real-time insights…

Ben Young
Ben Young
January 17, 2020

What is data driven analytics?

Analytics is a term often thrown around but analytics is analysis of data, for the purposes of making a business decision. Simply counting something isn’t analytics. Data-driven analytics is using measurement to provide the baseline for the analysis. To…

Ben Young
Ben Young
January 17, 2020

How much should you spend on measurement?

How much should you invest in measurement? Use our Content Calculator to find out.   This is a valid question and one that many marketers are asking themselves. In a world where technology spend is trending towards…

Gustaf Stenlund
Gustaf Stenlund
June 20, 2019

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and…

Ben Young
Ben Young
September 5, 2017

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