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Category: Analytics

All of our analytics content, including glossary, how to.

Measuring Purchase Intent with Nudge

Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real,…

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017

How to Measure Brand Awareness

You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of…

Ben Young
Ben Young
February 19, 2016

Engagement & Attention. You need both

Talking to agencies, brands and publishers at Nudge, has shown us that people tend to focus on either engagement or attention for native content, rarely both. It’s important to get both sides of the story when it comes to engagement and attention.

Hollie-Blue Allum
Hollie-Blue Allum
August 7, 2015

Cross Domain Analytics

One neat thing about Nudge – is that it works across domains. Say you’re running a Content Campaign across three different domains, we simply give you code for each of them. Then the data from each is automatically pulled into…

Ben Young
Ben Young
April 2, 2014

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