Home BreadcrumbBlog Breadcrumb Category: Analytics

Category: Analytics

All of our analytics content, including glossary, how to.

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way of benchmarking the quality of the inventory you are buying. The ground hypothesis is, the ultimate measure of advertising effectiveness is the way… Continue reading

Ben Young
Ben Young
September 5, 2017
Measuring purchase intent for brands in offline environments
Measuring purchase intent for brands in offline environments

How Brands Measure Purchase Intent on Content in Offline Environments

    Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent.   The ability to measure purchase intent on content, and to prove that consumers are taking desired actions (i.e. most often a purchase or conversion), is a brand’s ultimate proof point. Brands need to start identifying purchasing… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2017
Measure and increase your purchase intent with Nudge
Measure and increase your purchase intent with Nudge

Measuring Purchase Intent with Nudge

Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to optimize against – in a highly quantifiable way. By measuring purchase intent, it enables you to have a wider conversation around how activities drive it… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017

How to Measure Brand Awareness

You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of awareness of your brand and then a post exposure awareness to identify how effective a communications and marketing campaign… Continue reading

Ben Young
Ben Young
February 19, 2016

Engagement & Attention. You need both

Talking to agencies, brands and publishers at Nudge, has shown us that people tend to focus on either engagement or attention for native content, rarely both. It’s important to get both sides of the story when it comes to engagement and attention. We mentioned last month about how you shouldn’t stop at engagement, you should dig deeper to understand if people are coming to read the content from the shares. However, you shouldn’t just stop there. Content isn’t created equally when… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
August 7, 2015

Nudge Metrics – Why you shouldn’t stop at engagement

For a lot of brands the success of a campaign is hung up on engagement (and therefore shares).  Shares and engagement with the content are of course important metrics and we need them to understand if the content was received well by the audience. But what’s surprising is how often the reporting stops there.  This week we’re going to look into:   Earned Impressions Earned Impressions are any impressions that… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 16, 2015

Cross Domain Analytics

One neat thing about Nudge – is that it works across domains. Say you’re running a Content Campaign across three different domains, we simply give you code for each of them. Then the data from each is automatically pulled into your Nudge Dashboard. As easy as that. Continue reading

Ben Young
Ben Young
April 2, 2014