Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent.
All of our analytics content, including glossary, how to.
Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real,…
For a lot of brands the success of a campaign is hung up on engagement (and therefore shares). Shares and engagement with the content are of course important metrics and we need them to understand if…
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