Nudge has been built for the modern web; for a multi-device, multi-tab, multi-tasking web. You see that; in the metrics we gather, the insights we bring and the easy to use experience. We believe data can only add value, if you use it, which is our aim.
Traditional analytics were built in a different space in time. Many complement their existing solutions with Nudge to get a more accurate idea of performance.
Traditional systems also often collect data, to power advertising that your competitors can use. A byproduct of this means they are blocked by adblockers & browsers and sometimes whole countries. Meaning you could be undercounting your performance. Many trying alternative solutions see an increase of 10-15% of traffic, they simply have been missing before.
Speed of code execution is important, if the code loads slowly, it means users may not be counted. Which then means all your other metrics are being over reported. Traditional systems have been getting slower, not faster.
We don’t believe analytics should be something installed once and forgotten about. That’s a disservice to your customers, who express feedback through their actions. Analytics works best, when it keeps you informed of what’s happening. And that means we have to deliver a simple, informative experience, to make it easy for you to do your job.
Here’s how we compare to traditional analytics.
Most folks use multiple tools and there’s no reason not to try another. You can start for free, in fact you might learn something new.
In tests, the Nudge payload is much smaller than traditional analytics. Slower code can mean less accurate data and cherry picking. Speed helps get the most accurate view.
Payload is the file size of the script, required to be downloaded, to begin tracking.