Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report?
This post explores the features you need from your native analytics tool so that you can prove ROI to clients, optimize your content to hit targets and save yourself time on each report.
Nudge is focused on paid content so the insights and metrics we offer are tailored to paid content reports. Earned Impressions data, virality, native bounce rate and attention metrics (including percentage scrolled).
Average Attention Minutes
It’s essential to have the right metrics to report on your paid content campaigns as opposed to site wide metrics. An editorial metric is Time on Page, this differs from attention.
Attention minutes tracks time that a person is actively consuming the content. Time on Page, measures when someone arrives on a page and when they click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content.
Read more on attention minutes here:
Bounce rate has historically been an editorial based metric. It counts a bounce if you don’t click on another link, however, we now consume content differently. If I click on a link from Facebook, read the article and click back, that counts as a bounce with traditional tools. However, Nudge detects when you read that content – providing greater accuracy.
Native bounce rate also allows you to track your content distribution choices.
Read more on bounce rate here
Content distribution should be optimized by attention, not by clicks. Nudge lets you do this by pulling in your content distribution sources within your campaign and single content view. Allowing you to track each traffic source looking at people, average attention minutes and their bounce rate. With Nudge’s media quality metrics you can start to review your media sources based on the way in which users from those sources are choosing to interact with your content.
Read more here
Depending on your requirements you can give clients access to their campaigns. This could be the agency or the client directly.
Nudge can also track conversions based on client requirements. Conversions help to prove ROI on your campaigns. We can also help discover which metrics are driving conversions, which traffic sources, average time for a reader to convert and more.
This feature lets you view how your campaigns are performing against other paid content campaigns. It can help you to win campaigns based on your own averages and also allow for greater granularity when reporting.
Real time dashboard
Nudge gives you all the data in a real time dashboard that’s grouped into client campaigns. This means that you’re looking in just one place to get info on the campaign, media distribution, social stats and more.