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Tag: data

Can collaboration in content collapse already?

Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the…

Ben Young
Ben Young
March 26, 2021

Does Google even need us?

What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search…

Ben Young
Ben Young
March 26, 2021

NFTs and Content

I had just bought 1/1000th of a first edition Ian Fleming book, Goldfinger. Now what? Can I go read it? It turns out it is stored in a secure east coast facility, held on my and 999 others behalf by…

Ben Young
Ben Young
March 26, 2021

The economics of attention

This piece highlights the economics of attention across consumer media. This is curious for a few reasons, understanding what we as consumers get for free and what that’s worth, what consumers are willing to pay for content, the potential for…

Ben Young
Ben Young
March 17, 2021

3 big benefits of using multi-channel analytics

A multi-channel campaign refers to when a marketer uses several media channels to deliver their marketing message. For instance, one campaign could involve email, social media, mobile, display ads, television, OTT, and many other channels. By utilizing multiple channels, brands…

Ben Young
Ben Young
February 24, 2021

The 2021 Guide to Content Marketing Metrics

With all of us lurched forward into the future, we find ourselves relying on digital channels to move our businesses forward. This has meant a leap forward for content marketers. The digital experience must deliver – content is the way…

Ben Young
Ben Young
February 23, 2021

The 2021 Guide to Content Performance Marketing

You’re not reading this post if you’re not trying to drive more performance from your content marketing. With all marketing teams thrust forward and into digital-first channels, performance is top of mind. As now it is even more important BUT…

Ben Young
Ben Young
February 23, 2021

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