Ben Young
Ben Young
May 13, 2021

This piece outlines the metrics B2B marketers should focus on when it comes to content marketing.


  • People, how many real people are consuming your content.ย 
  • Attention, attention is correlated to conversion rate so is vital.ย 
  • Bounce, whether people are engaging with your content or not.
  • Avg Scroll, the average scroll on each piece of content.
  • Social engagement, seeing how many shares your content creates.ย 
  • Conversion rate, the rate at which people take action after consuming your content.
  • Time of day, seeing what time of day is best for your audience to engage.

Nudge provides a B2B content marketers paradise with an analytics, attribution & intelligence platform that provides all these in one easy to use place.

This is part of our Guide to Content Marketing Analytics.