This piece outlines the metrics B2B marketers should focus on when it comes to content marketing.
Metrics:
- People, how many real people are consuming your content.
- Attention, attention is correlated to conversion rate so is vital.
- Bounce, whether people are engaging with your content or not.
- Avg Scroll, the average scroll on each piece of content.
- Social engagement, seeing how many shares your content creates.
- Conversion rate, the rate at which people take action after consuming your content.
- Time of day, seeing what time of day is best for your audience to engage.
Nudge provides a B2B content marketers paradise with an analytics, attribution & intelligence platform that provides all these in one easy to use place.
This is part of our Guide to Content Marketing Analytics.
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