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B2B Content Marketing Metrics
This post outlines the metrics B2B marketers should focus on when it comes to content marketing. Marketers focus on metrics that indicate that the content is having an impact on its potential customers. And for B2B, every interaction is valuable. Nudge measures content marketing for many B2B brands and the metrics that businesses focus on are: People, how many real people are consuming your content. Attention, attention is correlated to conversion rate so is vital. … Continue reading
