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Tag: b2b content

B2B Content Marketing Metrics

This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital. …

Ben Young
Ben Young
May 13, 2021

The first time Apple built a Search Engine

Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the…

Ben Young
Ben Young
March 17, 2021

Guide to Content Attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. But for many marketers they’re stuck in quagmire trying to figure…

Ben Young
Ben Young
September 5, 2020

How to evaluate a digital marketing campaign

Get a report created on your campaign, and go and evaluate it. Sounds easy huh. You’re probably reading this because you had a report of some sort and you’re trying to re-figure out, what should I do here. What is…

Ben Young
Ben Young
January 17, 2020

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table –…

Ben Young
Ben Young
January 17, 2020

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over…

Ben Young
Ben Young
September 5, 2017

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and…

Gustaf Stenlund
Gustaf Stenlund
March 2, 2017

The State of Content; Research, Data points & Trends

This post is a comprehensive post on data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share…

Jessica Toib
Jessica Toib
February 17, 2017

Native Content Best Practices

Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the…

Ben Young
Ben Young
July 25, 2016

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