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Tag: b2b content

The first time apple built a search engine

Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the…

Ben Young
Ben Young
March 17, 2021

How to measure content marketing success

Success! How do we measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board…

Ben Young
Ben Young
January 17, 2020

A guide to content measurement

There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. I’ve been a content…

Ben Young
Ben Young
July 19, 2019

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over…

Ben Young
Ben Young
September 5, 2017

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and…

Gustaf Stenlund
Gustaf Stenlund
March 2, 2017

The State of Content

Welcome! As digital marketing is constantly evolving, branded content is gaining popularity. Branded content has 69% unaided awareness and 51% persuasion according to Marketing Land. Business Wire found that Consumers who trust premium publishers is relatively high, while only 36%…

Jessica Toib
Jessica Toib
May 4, 2021

Native Content Best Practices

Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the…

Ben Young
Ben Young
July 25, 2016

Content Hacks for Founders

The best content you produce is content which is polarizing, in that only the people who will end up your customers will read it. Here are a few ideas that I have used repeatedly to achieve this. 1) Industry Newsletter, your This Week in…

Ben Young
Ben Young
April 29, 2016

Native advertising vs Sponsored content

You’re here, because you want to know the difference between native advertising and sponsored content. Sponsored content has existed for a long time now, starting off as advertorials, and paid posts on bloggers sites. With the rise of BuzzFeed, who…

Ben Young
Ben Young
January 11, 2016

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