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Tag: b2b content

Content Marketing Insights 2023

The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and… Continue reading

Jessica Toib
Jessica Toib
January 17, 2023
Content attribution tactics
Content attribution tactics

Guide to Content Attribution

Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they’re still trying to figure it out.  If you’re new to content attribution, these articles might be helpful: How do I prove marketing attribution and ROI? How Nudge Content Attribution Gives Brands An Edge How do I optimize my conversion rate? Conversion vs Conversion Rate Guide to Content… Continue reading

Ben Young
Ben Young
September 5, 2022

Examples of Content Marketing

FBI also does content marketing, see their Artifact of the monthhttps://t.co/4K58AeqhYv— Nudge (@Giveitanudge) August 2, 2021 For grillers by grillers @WeberGrills, a way to stand out. Their website has had 65m visits in the past year. #contentexampleshttps://t.co/XbnpG8o4Hd pic.twitter.com/AckiWdTS9A— Nudge (@Giveitanudge) August 6, 2021… Continue reading

Ben Young
Ben Young
August 2, 2021

B2B Content Marketing Metrics

This piece outlines the metrics B2B marketers should focus on when it comes to content marketing. Metrics: People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital.  Bounce, whether people are engaging with your content or not. Avg Scroll, the average scroll on each piece of content. Social engagement, seeing how many shares your content creates.  Conversion rate, the… Continue reading

Ben Young
Ben Young
May 13, 2021

The first time Apple built a Search Engine

Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the time Apple launches a search engine? On HackerNews, an ex-Apple developer (jd20) shared how the first AppleBot was run. AppleBot being the program that goes out and builds an index of websites, captures metadata like topic,… Continue reading

Ben Young
Ben Young
March 17, 2021
marketing data analysis
marketing data analysis

How to evaluate a digital marketing campaign

Get a report created on your campaign, and go and evaluate it. Sounds easy huh. You’re probably reading this because you had a report of some sort and you’re trying to re-figure out, what should I do here. What is important. So let’s go back to basics 1) Why did you do this campaign? 2) What were the objectives? 3) How did you deliver on those objectives? 4) How did you measure the delivery of those objectives? 5) What did… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How do you measure Content Marketing success

Defining success is ground in your content marketing strategy. What is it we are doing and why are we doing it. Then measuring success, gets a lot easier. You will want to make sure you have an analytics system installed, typically with a piece of javascript. That enables the platform to measure your content. Of the content marketing metrics, some that should help inform if your content is doing the work it should be is: Attention, how long… Continue reading

Ben Young
Ben Young
January 17, 2020

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading

Ben Young
Ben Young
September 5, 2017

How Nudge Enables Content Sales Teams

  At Nudge, we talk to brands, publishers and agencies every day. Here are some of the challenges we’re hearing in the marketplace.   Advertisers aren’t renewing their native ads due to a lack of data and understanding of performance; they aren’t sure what ROI they’ll get from a buy.   Publishers need to meet clients’ demand for a proof of performance before they invest.   Pressure mounts on publishers to provide advertisers with fool-proof/original ideas and… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 2, 2017

Native Content Best Practices

Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a collaboration between Puma and Refinery29. Read our write up here. Content Length Half the battle is getting attention, once someone has decided to click on your content, look to hold it. Continue reading

Ben Young
Ben Young
July 25, 2016