Get a report created on your campaign, and go and evaluate it. Sounds easy huh.
You’re probably reading this because you had a report of some sort and you’re trying to re-figure out, what should I do here. What is important.
So let’s go back to basics 1) Why did you do this campaign? 2) What were the objectives? 3) How did you deliver on those objectives? 4) How did you measure the delivery of those objectives? 5) What did you learn on the way? 6) What would do you again? Or not do again?
This should help get you back on track to evaluating and understanding how well it went.