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Get a report created on your campaign, and go and evaluate it. Sounds easy huh. You’re probably reading this because you had a report of some sort and you’re trying to re-figure out, what should I do here. What is important. So let’s go back to basics 1) Why did you do this campaign? 2) What were the objectives? 3) How did you deliver on those objectives? 4) How did you measure the delivery of those objectives? 5) What did… Continue reading
Get a dashboard together, that pulls in all of your data. Executing a campaign today often means having content and advertising in multiple places at once. So find a dashboard solution that combines all the data in one place. Or as few places as possible. So that you can better analyze it. Then use the right tool for the job, who is going to measure this, to give me the insight, to make decisions, that impact our business objectives. Continue reading
Install a third-party tracking system that will measure how well your digital marketing is going. This enables you to just focus on the insights and improving your digital marketing. Then work backward from the digital marketing strategy, what is our aim here? How do we measure that? Then link this to your metrics. For example, if your aim is to attract new customers, what is a meaningful amount of potential customers? Then use your measurement to see how… Continue reading
