Get a dashboard together, that pulls in all of your data. Executing a campaign today often means having content and advertising in multiple places at once. So find a dashboard solution that combines all the data in one place. Or as few places as possible. So that you can better analyze it.
Then use the right tool for the job, who is going to measure this, to give me the insight, to make decisions, that impact our business objectives.
This means, looking at timeliness, the types of metrics, the level of automated analysis, the ability to merge the data with other sources.
Platforms like Nudge make this simple and easy.