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Tag: Data driven digital marketing

How To

How to measure a digital marketing campaign

Get a dashboard together, that pulls in all of your data. Executing a campaign today often means having content and advertising in multiple places at once. So find a dashboard solution that combines all the data in one place. Or as few places as possible. So that you can better analyze it. Then use the right tool for the job, who is going to measure this, to give me the insight, to make decisions, that impact our business objectives. Continue reading

Ben Young
Ben Young
January 17, 2020
Strategy

Data driven digital marketing

Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the data each week, making small adjustments. Reviewing the data each month and quarter for making bigger adjustments. The tighter that feedback loop to meaningful data, the faster the work can improve. Continue reading

Ben Young
Ben Young
January 17, 2020