data driven marketing
data driven marketing

Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions.

Data-driven digital marketing is about making sure this is front and center.

This means, reviewing the data each week, making small adjustments. Reviewing the data each month and quarter for making bigger adjustments.

The tighter that feedback loop to meaningful data, the faster the work can improve.