We all love a good insight, those magic moments which help you dramatically improve or understand what’s going on in the market. Typically these were research-based, through surveys and panels. But increasingly data collection is now providing real-time insights… Continue reading
Tag: data driven analytics
Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the… Continue reading
Analytics is a term often thrown around but analytics is analysis of data, for the purposes of making a business decision. Simply counting something isn’t analytics. Data-driven analytics is using measurement to provide the baseline for the analysis. To… Continue reading
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