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Itโs a cliche to say creatives donโt like data. But they do. Itโs just that often data isnโt framed up in the right way. Data helps provide insights to push off, to put limitations or constraints, both of which help create better creative.
Creatives should soak it up, mull it over, and let it guide the creative. But like any inputs donโt let it overrule the whole process.
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